MSNBC turns into MS NOW however guarantees similar content material and retains all hosts

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MSNBC goes away. However don’t shed a tear (not that you'd, anyway), it’s turning into MS NOW . Or, because the New York Occasions put it, "Goodbye, MSNBC. Good day, MS NOW." The far-left community misplaced its tie to the newsy time period "NBC" and appears extra like some feminist retread website.

Or, as MSNBC President Rebecca Kutler put it, "Whereas our title will likely be altering, who we're and what we do won't." So, possibly my viewership evaluation is appropriate. It’s like rebranding the Titanic. Positive, the ship might need made a profession of hitting icebergs, but it surely’s obtained a brand new title.

The fallout from the change was swift. The Occasions even took a swipe with the follow-up headline: "MSNBC’s Rebrand Invitations Bemusement and Ridicule."

MSNBC TO CHANGE NAME TO 'MS NOW' IN COMCAST SPINOFF DEAL

The title swap displays advertising nonsense as a part of the company break up. It additionally eliminates the long-standing comparability to MSDNC. The rationalization for the brand new title is: "My Supply for Information, Opinion, and the World." CNBC is going to keep its name, in accordance with the Wall Avenue Journal, however the initials imply one thing else – "Client Information and Enterprise Channel," one other advertising nuance.

MSNBC anchor Rachel Maddow on Oct. 16, 2023. (Nathan Congleton/NBC through Getty Pictures)

The brand new firm will embody, "NBCUniversal’s cable tv networks, together with USA Community, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel" together with a couple of different properties, together with the previously helpful Rotten Tomatoes film website. Simply no NBC peacocks.

IT OUGHT TO BE A CRIME FOR MEDIA TO COVER DC TAKEOVER THIS POORLY

However right here’s what all which means. No person sane desires MSNBC/MS NOW related in any approach to NBC. It’s been a company embarrassment for years. They’re OK with it wanting just like the rational of us at CNBC are nonetheless related, however the lunacy of MSNBC will get rebranded. It removes the stain for NBC. For MSNBC, that is unimaginable.

The extra issues change, the extra they continue to be the identical.

This is similar community the place they repeatedly evaluate President Donald Trump to monsters like Hitler and Stalin. Hosts repeatedly throw round costs of dictatorship like we live in Nineteen Thirties Germany – though someway they're allowed to say it. Host Tiffany Cross just lately claimed the federal government was grabbing individuals and "transporting them to focus camps." And the face of the franchise, MSNBC host Rachel Maddow , informed viewers, "Now we have a consolidating dictatorship in our nation."

Keep in mind, " Morning Joe " host Joe Scarborough made the most-embarrassing quote of the whole failed Joe Biden presidency: "I've mentioned it for years now, he is cogent. However I undersold it once I mentioned he was cogent, he is far past cogent. Actually, I feel he is higher than he is ever been, intellectually, analytically, as a result of he is been round for 50 years," Scarborough said . "Begin your tape proper now as a result of I’m about to inform you the reality. And f--- you should you can’t deal with the reality. This model of Biden, intellectually, analytically, is the very best Biden ever."

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MSNBC host Nicolle Wallace even simply cursed about President Donald Trump for attempting to rearrange a peace deal in Ukraine, calling him, "an American president who simply doesn’t give a s--- about democracy," she whined. That declare that the correct is attacking "democracy" is one other MSNBC normal.

Make no mistake, this isn’t some new, Trump-era madness on the THEN community. A number of insane MSNBC quotes made a NewsBusters listing (Trace: My previous workplace) for his or her listing of the "The Most Absurd and Obnoxious Outbursts" of the previous 20 years. Actually, MSNBC has a starring function.

MSNBC introduced it's rebranding as "MS NOW" after its formal separation with NBC Information. (Versant)

Right here’s a 2009 quote from the late Ed Schultz raving on MSNBC’s "The Ed Present," "The Republicans lie! They need to see you lifeless! They’d relatively earn a living off your lifeless corpse! They type of prefer it when that girl has most cancers they usually don’t have something for her." If something, the community has solely gotten worse.

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It is not just like the previous MSNBC was kicking butt with scores. Advert Week reported on August 13, "MSNBC, in primetime, averaged 821,000 complete viewers." That is higher than CNN, however the German purchasing cart championships might beat them. (Sure, these actually exist. Shoving a cart/buggy into the corral from a distance.) For many who overlook, MSNBC began as a partnership between Microsoft and NBC . The MS used to imply a tech firm, not somebody who demanded to know your pronouns. The community has reportedly been on a hiring spree of late. So, count on even worse as soon as the break up happens.

Now, ahem, MS NOW, now we have a brand new community that vows to be precisely the identical however to construct a brand new model. Maybe they need to attempt, MiS TAKE. Or simply purchase titanic.com. It could be applicable.