Apple iPhone occasion might lack sparkle, however rumored iPhone Air more likely to spur upgrades – One America Information Community

[ad_1] By Stephen NellisSeptember 8, 2025 – 4:03 AM PDT

<img decoding="async" width="799" height="533" src="https://www.oann.com/wp-content/uploads/2025/09/G2WQVHRTFZLMNOKE4CYXBFGO3I-copy.webp" alt="A man check his phone near an Apple logo outside its store in Shanghai, China September 13, 2023. REUTERS/Aly Song/ File Photo" class="wp-image-716157" srcset="https://www.oann.com/wp-content/uploads/2025/09/G2WQVHRTFZLMNOKE4CYXBFGO3I-copy.webp 799w, https://www.oann.com/wp-content/uploads/2025/09/G2WQVHRTFZLMNOKE4CYXBFGO3I-copy-400x267.webp 400w, https://www.oann.com/wp-content/uploads/2025/09/G2WQVHRTFZLMNOKE4CYXBFGO3I-copy-768x512.webp 768w" sizes="(max-width: 799px) 100vw, 799px"/> REUTERS/Aly Track/ File Picture

SAN FRANCISCO (Reuters) – When Apple (AAPL.O) debuts new iPhones on Tuesday, analysts say its greatest problem can be to trip out one other ho-hum launch as rivals have skated previous it in embedding synthetic intelligence into their services.

The most important draw this 12 months may very well be a rumored “iPhone Air”, a cellphone slimmer than what Apple has bought earlier than and taking its identify from the corporate’s slender laptop computer MacBook Air.

Apple would wish to iron out learn how to pack batteries and cameras right into a thinner gadget, analysts stated, and search to cost it between the bottom iPhone 17 fashions and dearer Professional fashions to draw a lot of clients.

Commercial

Dipanjan Chatterjee, vp and principal analyst at Forrester, stated a slimmer iPhone may spur upgrades. “It’s been some time since we've got seen any significant replace to the shape issue of the gadget past tepid incremental adjustments, and the novelty of the Air will seemingly induce many 14, 15 and even 16 iPhone customers emigrate up,” Chatterjee stated.

The slimmer cellphone is also a stepping stone towards an iPhone that folds out flat like a e-book and would act as a platform for an upgraded Siri, neither of that are more likely to arrive till subsequent 12 months, analysts stated.

Samsung Electronics (005930.KS) is on its seventh era of folding telephones and Alphabet’s (GOOGL.O) is Google on its third, but Chatterjee estimates they're lower than 2% of all cellphone gross sales and won't develop past 5% “anytime quickly.”

A foldable cellphone is essential for Apple to attraction to its clients in China, the place customers like foldables and the corporate has been shedding market share, analysts stated.

Traditionally, Cupertino, California-based Apple has obtained almost 1 / 4 of its complete gross sales from the mid-price iPhone phase, stated Gene Munster, managing companion at Deepwater Asset Administration, which holds Apple shares. He expects Apple to discover a option to elevate costs throughout its iPhone lineup with none allusion to U.S. President Donald Trump’s tariffs, maybe by elevating costs for bigger storage capability.

“They realized to play good with Washington – a straight up worth enhance won't come off effectively,” Munster stated. “However I believe they've rising prices, and so they have been loyal to rising margins, and to do this, it's a must to discover some technique.”

AI STRUGGLES

Initially, Apple slated enhancements to Siri for final spring, however delayed them as a result of engineering setbacks. As a substitute, it leaned on a partnership with ChatGPT creator OpenAI to energy many AI options on its units. In distinction, Google’s newest flagship telephones had been largely designed to showcase the capabilities of its Gemini AI fashions.

Apple can be in early talks to make use of Google’s Gemini AI to revamp Siri, in keeping with a latest media report.

Ben Bajarin, CEO of expertise consultancy Artistic Methods, stated Apple might spotlight improved AI processing capabilities of its subsequent era of Apple Silicon chips that would, sooner or later, energy an “agentic” Siri that takes care of duties within the background for the homeowners of the two.35 billion Apple units in use around the globe, with out draining the gadget’s battery.

“It may very well be foreshadowing of a broader sort of agentic integration with their working system, as a result of the working system goes to be the factor that hits the (chip’s AI processing capabilities) essentially the most,” Bajarin stated.

Bob O’Donnell, president at TECHnalysis Analysis, stated that whereas AI adoption stays in early levels, Apple’s time to catch up with out struggling a long-term setback is now seemingly measured in months moderately than years.

“They've an enormous share within the U.S., and most of the people are completely content material,” he stated. “However by this time subsequent 12 months, if Siri nonetheless sucks, and in the event that they don’t get the foldable out, I don’t know” whether or not that contentment will proceed, O’Donnell stated.