Pixels rocket again into the worldwide prime 5 premium smartphones

[ad_1] <img class="e_0g" decoding="async" loading="eager" sizes="(min-width: 64rem) 51.25rem, 80vw" title="google pixel 10 series pro xl fold family 1" srcset="https://www.androidauthority.com/wp-content/uploads/2025/08/google-pixel-10-series-pro-xl-fold-family-1.jpg 2000w, https://www.androidauthority.com/wp-content/uploads/2025/08/google-pixel-10-series-pro-xl-fold-family-1-64w-36h.jpg 64w, https://www.androidauthority.com/wp-content/uploads/2025/08/google-pixel-10-series-pro-xl-fold-family-1-1000w-563h.jpg 1000w, https://www.androidauthority.com/wp-content/uploads/2025/08/google-pixel-10-series-pro-xl-fold-family-1-1920w-1080h.jpg 1920w, https://www.androidauthority.com/wp-content/uploads/2025/08/google-pixel-10-series-pro-xl-fold-family-1-1536w-864h.jpg 1536w, https://www.androidauthority.com/wp-content/uploads/2025/08/google-pixel-10-series-pro-xl-fold-family-1-675w-380h.jpg 675w, https://www.androidauthority.com/wp-content/uploads/2025/08/google-pixel-10-series-pro-xl-fold-family-1-300w-170h.jpg 300w, https://www.androidauthority.com/wp-content/uploads/2025/08/google-pixel-10-series-pro-xl-fold-family-1-1280w-720h.jpg 1280w, https://www.androidauthority.com/wp-content/uploads/2025/08/google-pixel-10-series-pro-xl-fold-family-1-840w-472h.jpg 840w" alt="google pixel 10 series pro xl fold family 1" src="https://www.androidauthority.com/wp-content/uploads/2025/08/google-pixel-10-series-pro-xl-fold-family-1.jpg"/> Rita El Khoury / Android Authority

TL;DR

Pixels are all of a sudden doing very nicely within the international premium smartphone market. Google broke into the highest 5 within the first half of this yr, because of a extremely profitable Pixel 9 collection. Apple nonetheless leads the pack by a mile, with Samsung claiming second place.

Google is certainly doing one thing proper as a result of Pixels are again within the prime 5 international premium smartphone rankings (units that price above $600), with a extremely spectacular 105% development yr over yr.

In line with Counterpoint Analysis, Google’s flagships shot up in recognition, pushed by the success of the Pixel 9 collection, the corporate’s growth into new markets, and its technique of positioning the telephones as AI-first units. Gross sales for Pixels doubled final yr, indicating that client confidence within the model and its telephones is rising at a wholesome tempo. It’ll be attention-grabbing to see how a lot additional the Pixel 10 lineup can push Google’s market share within the second half of this yr.

<img class="e_0g" decoding="async" loading="lazy" sizes="(min-width: 64rem) 51.25rem, 80vw" title="Global premium phone market share counterpoint H1 2025" srcset="https://www.androidauthority.com/wp-content/uploads/2025/09/Global-premium-phone-market-share-counterpoint-H1-2025.png 1773w, https://www.androidauthority.com/wp-content/uploads/2025/09/Global-premium-phone-market-share-counterpoint-H1-2025-64w-34h.png 64w, https://www.androidauthority.com/wp-content/uploads/2025/09/Global-premium-phone-market-share-counterpoint-H1-2025-1000w-530h.png 1000w, https://www.androidauthority.com/wp-content/uploads/2025/09/Global-premium-phone-market-share-counterpoint-H1-2025-1536w-814h.png 1536w, https://www.androidauthority.com/wp-content/uploads/2025/09/Global-premium-phone-market-share-counterpoint-H1-2025-675w-358h.png 675w" alt="Global premium phone market share counterpoint H1 2025" src="https://www.androidauthority.com/wp-content/uploads/2025/09/Global-premium-phone-market-share-counterpoint-H1-2025.png"/> In the meantime, Apple remained the biggest promoting premium smartphone maker within the first half of this yr, regardless that positive factors had been nearly 3% in comparison with final yr. Nonetheless, with a 62% share of the premium smartphone market, Apple is miles forward of Samsung, which got here in second with a 20% market share behind the Galaxy S25 collection.

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HUAWEI sits on the quantity three spot, with a 24% year-over-year rise in market share because of sturdy gross sales in China. In the meantime, Xiaomi additionally grew by a powerful 55% and grabbed fourth place.