Georgia businessman's Charlie Kirk tribute billboard goes viral

[ad_1] A Georgia Steak 'n Shake proprietor honored Charlie Kirk with a billboard tribute after his Sept. 10 homicide. (Wayne Robinson; Eva Marie Uzcategui/Bloomberg by way of Getty Photos)

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A Georgia businessman's billboard tribute to Charlie Kirk is drawing nationwide consideration within the wake of the Turning Level USA founder's current homicide.

Wayne Robinson, president of Wayne Robinson Holdings, owns a Steak 'n Shake location in Rome, Georgia. The Fifties-inspired chain serves milkshakes and burgers, and the Rome location is one among a whole bunch throughout the nation.

Robinson instructed Fox Information Digital he was devastated after Kirk was fatally shot within the neck whereas talking to viewers members at Utah Valley College on Sept. 10.

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"I've at all times been a follower of Charlie," stated Robinson, noting he was impressed by Kirk's debates with college students on faculty campuses.

"He was bringing so lots of these younger individuals to Christ. … He touched me, and when the assassination occurred, it was one thing that basically wore heavy on me."

A Georgia Steak 'n Shake proprietor has honored Charlie Kirk with a billboard tribute after his Sept. 10 homicide. (Wayne Robinson; Eva Marie Uzcategui/Bloomberg by way of Getty Photos)

The day after Kirk died, Robinson was compelled to behave shortly. He alerted one among his advertising and marketing companions to "put one thing on the market to honor Charlie."

The billboard reads, "Charlie Kirk, 1993-2025," adopted by the phrases, "Arise, converse out, keep daring."

"I don’t suppose he would have ever thought, in his wildest goals, the response that might have taken place after he was assassinated."

Inside days, the response went viral with thousands and thousands of likes on X – and Robinson stated the native response "has been phenomenal."

"I believe it is bought 58,000 native feedback. … Individuals from outlying areas [are] saying they'll drive to my retailer simply to eat lunch, eat dinner , simply to pay respect for what I've finished for Charlie," he stated.

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Robinson's location wasn't the one Steak 'n Shake spot that acquired an outpouring of shoppers after the billboard went viral.

After Rep. Marjorie Taylor Greene, R-Ga., who represents Rome, shared a picture of the billboard on social media, individuals throughout the nation stated they'd patronize the chain.

<source media="(min-width: 768px) and (max-width: 1023px)" srcset="https://a57.foxnews.com/static.foxnews.com/foxnews.com/content/uploads/2025/09/672/378/ga-steak-n-shake-owner-charlie-kirk-billboard-tribute-2.jpg?ve=1&tl=1, https://a57.foxnews.com/static.foxnews.com/foxnews.com/content/uploads/2025/09/1344/756/ga-steak-n-shake-owner-charlie-kirk-billboard-tribute-2.jpg?ve=1&tl=1 2x" height="378" width="672"><source media="(min-width: 1024px) and (max-width: 1279px)" srcset="https://a57.foxnews.com/static.foxnews.com/foxnews.com/content/uploads/2025/09/931/523/ga-steak-n-shake-owner-charlie-kirk-billboard-tribute-2.jpg?ve=1&tl=1, https://a57.foxnews.com/static.foxnews.com/foxnews.com/content/uploads/2025/09/1862/1046/ga-steak-n-shake-owner-charlie-kirk-billboard-tribute-2.jpg?ve=1&tl=1 2x" height="523" width="931"> The tribute billboard reads, "Charlie Kirk, 1993–2025," together with the phrases "Arise, converse out, keep daring." (Wayne Robinson)

"Consuming at Steak ‘n Shake as a result of they put up a Charlie Kirk billboard," one individual wrote on X. "That is the second time this week, all as a result of I noticed they put up a billboard in Charlie’s honor."

"They need to be rewarded for this with our enterprise," one other stated.

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Robinson stated his retailer acquired calls throughout the nation, from Michigan to Wisconsin to California, simply to say thank you .

"They took the time to bodily discover us, discover our cellphone quantity on the retailer and name to say thanks for doing that," he stated.

<source media="(min-width: 768px) and (max-width: 1023px)" srcset="https://a57.foxnews.com/static.foxnews.com/foxnews.com/content/uploads/2025/09/672/378/ga-steak-n-shake-owner-charlie-kirk-billboard-tribute-1.jpg?ve=1&tl=1, https://a57.foxnews.com/static.foxnews.com/foxnews.com/content/uploads/2025/09/1344/756/ga-steak-n-shake-owner-charlie-kirk-billboard-tribute-1.jpg?ve=1&tl=1 2x" height="378" width="672"><source media="(min-width: 1024px) and (max-width: 1279px)" srcset="https://a57.foxnews.com/static.foxnews.com/foxnews.com/content/uploads/2025/09/931/523/ga-steak-n-shake-owner-charlie-kirk-billboard-tribute-1.jpg?ve=1&tl=1, https://a57.foxnews.com/static.foxnews.com/foxnews.com/content/uploads/2025/09/1862/1046/ga-steak-n-shake-owner-charlie-kirk-billboard-tribute-1.jpg?ve=1&tl=1 2x" height="523" width="931"> Wayne Robinson, proven at proper, stated he was devastated when Kirk was fatally shot whereas talking at Utah Valley College. (Angela Weiss/AFP by way of Getty Photos; Fox Information Digital)

Robinson stated Steak ‘n Shake’s company workplace contacted him shortly after the billboard went viral.

"They stated, 'You recognize, you are imagined to get every part OK'd by means of company once you use the identify Steak 'n Shake on it, however we actually prefer it,'" Robinson recalled.

"It reached [the Steak 'n Shake owner] and he favored it a lot he requested if they may have permission … to do that throughout the nation."

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Steak 'n Shake didn't instantly reply to Fox Information Digital's request for remark.

Though Robinson continues to be saddened by Kirk's dying, he stated he believes the 31-year-old's legacy is "reaching lots of people and altering a variety of minds."

Some on-line supporters stated they dined at Steak 'n Shake particularly due to the billboard tribute to Charlie Kirk. (iStock)

"He has began a revival throughout the nation that has been so wanted," Robinson stated.

"I do not suppose he would have ever thought, in his wildest goals, the response that might have taken place after he was assassinated," he added. "However the motion is nice … and I simply respect all that he did."