Pharrell Williams Celebrates Virginia Seashore's Atlantic Park

[ad_1] by Cedric 'BIG CED' Thornton October 21, 2025

'VIRGINIA is a cultural vacation spot — it’s additionally a way of life, a philosophy, a way of thinking. I’m pleased with what we’re constructing right here at Atlantic Park in my hometown, and the way Virginia has proven up for it.'

Virginia Seashore native Pharrell Williams celebrated his hometown with a number of celebratory occasions within the city’s newly developed Atlantic Park through the weekend of Oct. 10-11.

The multitalented producer and fashionista has partnered with VIRGINIA to have fun the event of Atlantic Park, positioned in Virginia Seashore. A number of occasions came about on the metropolis’s Dome web site, the place music, meals, and different actions introduced folks from the realm collectively to have fun Virginia Seashore’s first-of-its-kind mixed-use improvement, backed by Pharrell.

The weekend additionally acknowledged North America’s first Wavegarden Cove surf lagoon. Adidas has partnered with Pharrell to launch a year-long, free surf-and-swim program, NEXT WAVE, for college kids from Virginia Seashore Public Colleges, YELLOWHAB, and residents of Atlantis Residences.

“VIRGINIA is a cultural vacation spot — it’s additionally a way of life, a philosophy, a way of thinking. I’m pleased with what we’re constructing right here at Atlantic Park in my hometown, and the way Virginia has proven up for it,” mentioned Williams in a written assertion. “Our surf and swim program will give tons of of younger folks the arrogance and expertise to securely benefit from the ocean — making a technology that feels linked to Virginia Seashore’s shoreline and neighborhood. That is only the start.”

To kick off this system at Atlantic Park Surf, folks acquired classes from Shaun Anderson (Norfolk State College, USA Swimming), Jason Borte (Atlantic Park Surf), and Brick Howze (Ebony Seashore Membership). Individuals collaborating in this system acquired life jackets, wetsuits, and boards. They discovered to construct confidence, security expertise, and neighborhood in and across the water.

<img loading="lazy" decoding="async" width="624" height="468" data-id="1138634" src="https://blackenterprise-prod.b-cdn.net/wp-content/blogs.dir/1/files/2025/10/IMG_0730.jpeg" alt="Surf & Swim Program, Pharrell Williams, Virginia" class="wp-image-1138634" srcset="https://blackenterprise-prod.b-cdn.net/wp-content/blogs.dir/1/files/2025/10/IMG_0730.jpeg 624w, https://blackenterprise-prod.b-cdn.net/wp-content/blogs.dir/1/files/2025/10/IMG_0730-300x225.jpeg 300w" sizes="(max-width: 624px) 100vw, 624px"/> Photograph credit score: VIRGINIA

<img loading="lazy" decoding="async" width="624" height="468" data-id="1138635" src="https://blackenterprise-prod.b-cdn.net/wp-content/blogs.dir/1/files/2025/10/IMG_0729.jpeg" alt="Surf & Swim Program, Pharrell Williams, Virginia" class="wp-image-1138635" srcset="https://blackenterprise-prod.b-cdn.net/wp-content/blogs.dir/1/files/2025/10/IMG_0729.jpeg 624w, https://blackenterprise-prod.b-cdn.net/wp-content/blogs.dir/1/files/2025/10/IMG_0729-300x225.jpeg 300w" sizes="(max-width: 624px) 100vw, 624px"/> Photograph credit score: VIRGINIA

<img loading="lazy" decoding="async" width="1024" height="889" data-id="1138633" src="https://blackenterprise-prod.b-cdn.net/wp-content/blogs.dir/1/files/2025/10/IMG_0728-1024x889.jpeg" alt="Surf & Swim Program, Pharrell Williams, Virginia" class="wp-image-1138633" srcset="https://blackenterprise-prod.b-cdn.net/wp-content/blogs.dir/1/files/2025/10/IMG_0728-1024x889.jpeg 1024w, https://blackenterprise-prod.b-cdn.net/wp-content/blogs.dir/1/files/2025/10/IMG_0728-300x261.jpeg 300w, https://blackenterprise-prod.b-cdn.net/wp-content/blogs.dir/1/files/2025/10/IMG_0728-768x667.jpeg 768w, https://blackenterprise-prod.b-cdn.net/wp-content/blogs.dir/1/files/2025/10/IMG_0728.jpeg 1179w" sizes="(max-width: 1024px) 100vw, 1024px"/> Photograph credit score: Virginia

“A program like this, at a surf park like Atlantic Park, doesn’t exist anyplace on the planet that I'm conscious of. It's historic, and we're honored to be part of it,” mentioned Brick Howze, founding father of Los Angeles-based Ebony Seashore Membership.

Adidas additionally hosted a two-day retail expertise with VIRGINIA so attendees might expertise the world of VIRGINIA in individual. Individuals who visited the pop-up had been capable of hear the sounds of BLACK YACHT ROCK VOL. 1: CITY OF LIMITLESS ACCESS. These in attendance additionally witnessed the debut of the adidas x Pharrell Adistar Jellyfish. There have been additionally limited-edition VIRGINIA tees, branded hoodies, shorts, and branded socks, in addition to collectibles, together with VIRGINIA fishing lures, custom-branded disposable cameras, seashore umbrellas, and a puzzle with paintings by Virginia Seashore artist Sam Clayman.

VIRGINIANS, you confirmed out for the pop-up. Grateful to welcome the brand new Jellyfish Adistar colorways and the limitless world of VIRGINIA with you all. pic.twitter.com/GFut9vYTU8

— Pharrell Williams (@Pharrell) October 13, 2025

Attendees additionally heard music from native Virginia Seashore DJs. They loved an after-hours karaoke celebration on the Japanese temaki restaurant, which is opening its fifth location in Virginia Seashore, with Pharrell as a accomplice and advisor.

<img loading="lazy" decoding="async" width="624" height="468" data-id="1138632" src="https://blackenterprise-prod.b-cdn.net/wp-content/blogs.dir/1/files/2025/10/IMG_0731.jpeg" alt="Virginia" class="wp-image-1138632" srcset="https://blackenterprise-prod.b-cdn.net/wp-content/blogs.dir/1/files/2025/10/IMG_0731.jpeg 624w, https://blackenterprise-prod.b-cdn.net/wp-content/blogs.dir/1/files/2025/10/IMG_0731-300x225.jpeg 300w" sizes="(max-width: 624px) 100vw, 624px"/> Photograph credit score: Virginia