In the grand hierarchy of Paris style, it’s tough for a model to face out. Particularly one whose coup de maître is a goes-with-everything white sneaker. But 20 years after Veja first started promoting sustainable footwear, it has turn into the last word inexpensive It model for scooter-wielding mums, sustainably minded millennials and A-list bigwigs who need to put on their values on their moral leather-clad toes.
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