Aldi stories document Christmas gross sales after buyers moved to chop festive grocery payments

[ad_1] Aldi has reported document Christmas gross sales as cost-conscious buyers aimed to chop their festive grocery spending.

The UK arm of the German discounter mentioned gross sales rose by 3% year-on-year within the 4 weeks to 24 December to £1.65bn, with a 5% surge of £500m within the closing week.

The retailer didn't present comparable gross sales figures for retailers open at the very least a yr, the business normal reporting measure. Aldi opened 40 shops final yr and now has 1,081, with a long-term aim of 1,500 retailers within the UK.

Aldi, Britain’s fourth-largest grocery store after Tesco, Sainsbury’s and Asda, mentioned 22 December was its busiest buying and selling day. It recorded greater than 57m transactions over the 4 weeks, an all-time excessive.

Demand for its Specifically Chosen premium own-label vary elevated by greater than 12%. Widespread merchandise from the vary included The Final Wagyu Fats Roast Potatoes, Double Wrapped Pigs in Blankets, in addition to White Chocolate Ganache Pinecones.

Aldi mentioned it bought greater than 5.5m bottles of fizz over the festive interval, and buyers purchased 56m potatoes, 37m carrots, and half-a-million turkeys.

Giles Hurley, chief govt of Aldi UK and Eire, mentioned: “This Christmas proved as soon as once more that an ideal high quality Christmas can nonetheless be inexpensive.”

He added that Christmas “stays a difficult time for a lot of”, as individuals nonetheless wrestle with residing prices, regardless of an total drop in meals worth inflation. “As we transfer into 2026, our focus stays unchanged – retaining costs low and high quality excessive,” he added.

Hurley had expressed considerations that the late-November timing of the price range might hit client spending within the Christmas run-up.

Rival German low cost chain Lidl has additionally reported a “record-breaking” Christmas, with a ten% surge in gross sales to £1.1bn in the course of the 4 weeks to Christmas Eve. Practically 51 million individuals shopped at Lidl, up 8% yr on yr. Lidl additionally doesn't present like-for-like figures. The chain opened about 40 new shops in 2025, taking its complete to greater than 1,000.

For Lidl, 23 December was its busiest day, though it mentioned prospects started searching for Christmas sooner than ever, with 30m mince pies bought from September. Gross sales of easy-peeler clementines jumped by practically 40% within the closing week earlier than 24 December, and it bought nearly 100 tonnes of pistachio-based merchandise over the festive season. It additionally credited its loyalty scheme, Lidl Plus.