Will OnePlus observe ASUS and shut down cellphone operations?

[ad_1] <img class="e_Jg" decoding="async" loading="eager" sizes="(min-width: 64rem) 51.25rem, 80vw" title="OnePlus 13 with OnePlus buds pro 3" srcset="https://www.androidauthority.com/wp-content/uploads/2025/01/OnePlus-13-with-OnePlus-buds-pro-3.jpg 1920w, https://www.androidauthority.com/wp-content/uploads/2025/01/OnePlus-13-with-OnePlus-buds-pro-3-64w-36h.jpg 64w, https://www.androidauthority.com/wp-content/uploads/2025/01/OnePlus-13-with-OnePlus-buds-pro-3-1000w-563h.jpg 1000w, https://www.androidauthority.com/wp-content/uploads/2025/01/OnePlus-13-with-OnePlus-buds-pro-3-1536w-864h.jpg 1536w, https://www.androidauthority.com/wp-content/uploads/2025/01/OnePlus-13-with-OnePlus-buds-pro-3-675w-380h.jpg 675w, https://www.androidauthority.com/wp-content/uploads/2025/01/OnePlus-13-with-OnePlus-buds-pro-3-300w-170h.jpg 300w, https://www.androidauthority.com/wp-content/uploads/2025/01/OnePlus-13-with-OnePlus-buds-pro-3-1280w-720h.jpg 1280w, https://www.androidauthority.com/wp-content/uploads/2025/01/OnePlus-13-with-OnePlus-buds-pro-3-840w-472h.jpg 840w" alt="OnePlus 13 with OnePlus buds pro 3" src="https://www.androidauthority.com/wp-content/uploads/2025/01/OnePlus-13-with-OnePlus-buds-pro-3.jpg"/> Ryan Haines / Android Authority

TL;DR

Within the wake of shedding market share to different manufacturers, and massive machine cancellations, a brand new report means that OnePlus might exit smartphone manufacturing. This transfer would observe OPPO’s announcement it was restructuring Realme as a sub-brand once more. OnePlus has but to formally reply to the allegations, and to this point we’ve but to see these claims substantiated.

Replace: January 20, 2026 (10:49 PM ET): As we talked about in our unique reporting under, we reached out to OnePlus for remark. The corporate’s India group has now responded, telling us that OnePlus’ operations within the nation will proceed as “regular.”

Whereas this doesn’t immediately tackle each declare making the rounds, it does recommend that OnePlus isn’t planning any form of wind-down in a single day, a minimum of in certainly one of its largest and most necessary markets.

Under is the transient, one-line assertion OnePlus India shared with us. We’ll proceed to sift by the hypothesis and replace our protection as extra concrete data emerges. For now, that is the corporate’s place:

OnePlus India’s enterprise operations proceed as regular

Authentic article: Wholesome competitors within the smartphone business is a superb factor, fostering innovation, pushing limits, and maintaining designs fascinating and recent. However that is additionally one brutal market to seek out your area of interest in, and time after time, we’ve seen main gamers shut up store, even after years of operation. Simply the opposite day, we heard that ASUS was was transferring away from making new telephones, and now a brand new report claims that OnePlus could possibly be the following huge cellphone model to go the way in which of HTC, LG, and so many others earlier than it.

How would a possible OnePlus exit have an effect on your smartphone shopping for choices? 138 votes

It will take away certainly one of my most popular manufacturers.

61%

It will have a minimal affect. There are many options on the market.

6%

I've already moved on from OnePlus.

13%

I by no means used a OnePlus cellphone, however it could harm competitors general.

20%

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<img class="e_Jg" decoding="async" loading="lazy" sizes="9.375rem" title="google preferred source badge light@2x" srcset="https://www.androidauthority.com/wp-content/uploads/2025/09/google_preferred_source_badge_light@2x.png 676w, https://www.androidauthority.com/wp-content/uploads/2025/09/google_preferred_source_badge_light@2x-64w-20h.png 64w" alt="google preferred source badge light@2x" src="https://www.androidauthority.com/wp-content/uploads/2025/09/google_preferred_source_badge_light@2x.png"/><img class="e_Jg" decoding="async" loading="lazy" sizes="9.375rem" title="google preferred source badge dark@2x" srcset="https://www.androidauthority.com/wp-content/uploads/2025/09/google_preferred_source_badge_dark@2x.png 676w, https://www.androidauthority.com/wp-content/uploads/2025/09/google_preferred_source_badge_dark@2x-64w-20h.png 64w" alt="google preferred source badge dark@2x" src="https://www.androidauthority.com/wp-content/uploads/2025/09/google_preferred_source_badge_dark@2x.png"/> OnePlus, as chances are you'll know, stems from BBK and OPPO. And already this 12 months, there’s been some huge motion with OPPO’s holdings, as the corporate introduced that it was reintegrating Realme as a sub-brand (through Reuters). However now, an incendiary new report from Android Headlines claims that OPPO isn’t executed cleansing store, and is about to shutter OnePlus as we all know it.

For the second, none of that is official — let’s be very clear on that. OnePlus hasn’t supplied any public indication that it intends to do something however proceed enterprise as common. Android Authority has already reached out to the corporate for touch upon these allegations, and whereas we haven’t heard again simply but, we’ll replace our protection right here with any response we do obtain.

However as for this report, Android Headlines makes the case that OnePlus has been struggling for market share for years now, and after some particularly disappointing efficiency in India and China, the mother or father firm could also be trying to reduce its losses. A $14B money injection from OPPO failed to alter that trajectory, and up to date rumors of the cancellation of the OnePlus 15s and OnePlus Open 2 foldable are supplied in assist of the speculation that OnePlus is successfully giving up on smartphones.

<img class="e_Jg" decoding="async" loading="lazy" sizes="(min-width: 64rem) 51.25rem, 80vw" title="OnePlus Nord N100 in the hand showing the back of the phone" srcset="https://www.androidauthority.com/wp-content/uploads/2020/11/OnePlus-Nord-N100-in-the-hand-showing-the-back-of-the-phone.jpg 1920w, https://www.androidauthority.com/wp-content/uploads/2020/11/OnePlus-Nord-N100-in-the-hand-showing-the-back-of-the-phone-1536w-864h.jpg 1536w, https://www.androidauthority.com/wp-content/uploads/2020/11/OnePlus-Nord-N100-in-the-hand-showing-the-back-of-the-phone-675w-380h.jpg 675w, https://www.androidauthority.com/wp-content/uploads/2020/11/OnePlus-Nord-N100-in-the-hand-showing-the-back-of-the-phone-64w-36h.jpg 64w, https://www.androidauthority.com/wp-content/uploads/2020/11/OnePlus-Nord-N100-in-the-hand-showing-the-back-of-the-phone-1000w-563h.jpg 1000w, https://www.androidauthority.com/wp-content/uploads/2020/11/OnePlus-Nord-N100-in-the-hand-showing-the-back-of-the-phone-300w-170h.jpg 300w, https://www.androidauthority.com/wp-content/uploads/2020/11/OnePlus-Nord-N100-in-the-hand-showing-the-back-of-the-phone-1280w-720h.jpg 1280w, https://www.androidauthority.com/wp-content/uploads/2020/11/OnePlus-Nord-N100-in-the-hand-showing-the-back-of-the-phone-840w-472h.jpg 840w" alt="OnePlus Nord N100 in the hand showing the back of the phone" src="https://www.androidauthority.com/wp-content/uploads/2020/11/OnePlus-Nord-N100-in-the-hand-showing-the-back-of-the-phone.jpg"/> Ryan-Thomas Shaw / Android Authority

Like different manufacturers which have shut down their smartphone operations, OnePlus would reportedly preserve honoring its assist commitments for current {hardware}, persevering with to launch software program updates — but when there’s any fact to this concept, we might coming to the top of latest handset launches.

That’s the conclusion Android Headlines involves, anyway — so is there any likelihood that is truly occurring?

Properly, the gross sales figures are what they're — OnePlus hasn’t been having an important few years, however that’s additionally no proof that it’s not focused on reversing that pattern. However this report additionally hasn’t simply emerged out of nowhere, and there have positively been some latest rumblings that would recommend issues aren’t fairly proper in the home of OnePlus.

As an example, again close to the beginning of the month when that information broke about OPPO and Realme, famous tipster Yogesh Brar posted to X that some form adjustments would even be coming to OnePlus. Then, simply this week, Brar has posted {that a} “in style model is having inside points and issues may not work out for them,” earlier than ending his teaser of a 200MP OnePlus flagship with an ominous “However…”

<img class="e_Jg" decoding="async" loading="lazy" sizes="(min-width: 64rem) 51.25rem, 80vw" title="OnePlus 13R review image back design hero" srcset="https://www.androidauthority.com/wp-content/uploads/2025/01/OnePlus-13R-review-image-back-design-hero.jpg 2560w, https://www.androidauthority.com/wp-content/uploads/2025/01/OnePlus-13R-review-image-back-design-hero-64w-36h.jpg 64w, https://www.androidauthority.com/wp-content/uploads/2025/01/OnePlus-13R-review-image-back-design-hero-1000w-563h.jpg 1000w, https://www.androidauthority.com/wp-content/uploads/2025/01/OnePlus-13R-review-image-back-design-hero-1920w-1080h.jpg 1920w, https://www.androidauthority.com/wp-content/uploads/2025/01/OnePlus-13R-review-image-back-design-hero-1536w-864h.jpg 1536w, https://www.androidauthority.com/wp-content/uploads/2025/01/OnePlus-13R-review-image-back-design-hero-675w-380h.jpg 675w, https://www.androidauthority.com/wp-content/uploads/2025/01/OnePlus-13R-review-image-back-design-hero-300w-170h.jpg 300w, https://www.androidauthority.com/wp-content/uploads/2025/01/OnePlus-13R-review-image-back-design-hero-1280w-720h.jpg 1280w, https://www.androidauthority.com/wp-content/uploads/2025/01/OnePlus-13R-review-image-back-design-hero-840w-472h.jpg 840w" alt="OnePlus 13R review image back design hero" src="https://www.androidauthority.com/wp-content/uploads/2025/01/OnePlus-13R-review-image-back-design-hero.jpg"/> Rushil Agrawal / Android Authority

None of this quantities to corroboration, however the truth that a number of sources throughout the business are expressing various levels of concern in regards to the prospects OnePlus faces going ahead makes us a minimum of curious to dig in slightly deeper.

For now, we wouldn’t depend OnePlus out of the race till the corporate says as a lot. Whereas it’s had its ups and downs, it’s nonetheless a model with a variety of followers keen to take a look at its newest handsets yearly. What have been your favourite OnePlus units? Share your picks, and inform us why you hope OnePlus sticks round, down within the feedback.