It was December 1999. Tech traders had been driving excessive, satisfied {that a} web site and a Tremendous Bowl advert had been all it took to get wealthy fast. Spending was mistaken for progress; advertising was mistaken for a enterprise mannequin. In only a few months, the dot-com increase would go bust: $1.7tn in market worth vanished, and the broader economic system took a $5tn hit.
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