ICE assist billboard seems in San Francisco forward of Tremendous Bowl LX

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An commercial displaying assist for Immigration and Customs Enforcement (ICE) has appeared on a digital billboard in San Francisco forward of Tremendous Bowl LX, which is predicted to attract massive crowds to the Bay Space later this week.

One of many advertisements displayed celebrated the federal company in a football-themed tribute, saying "Defensive participant of the yr: ICE" alongside a photograph of an agent holding a trophy.

Conservative nonprofit American Sovereignty, which funded the billboard, unveiled the advert on Jan. 30, coinciding with a earlier announcement that it deliberate to launch a separate multimillion-dollar campaign promoting ICE and stronger border safety.

"We're saluting the courageous Immigration and Customs Enforcement brokers who work every single day in protection of America with billboards and advertisements in San Francisco for #SuperBowlLX," the nonprofit stated in a publish on X. "Thanks, @ICEgov, for defending our nation. #StandWithICE."

NFL CONFIRMS NO ICE OPERATIONS PLANNED AT SUPER BOWL LX

ICE billboard in San Francisco's Fisherman's Wharf neighborhood shows "Defensive participant of the yr: ICE." (Justin Sullivan/Getty Pictures)

The digital billboard displayed a collection of football‑themed messages in assist of ICE, together with "They'll’t win with out protection, neither can America" and "Cheering as a result of the house crew lastly began investing in protection."

"Protection Wins Championships. It’s additionally important for a secure nation," the nonprofit added in a publish on social media.

The announcement got here because the nonprofit stated final week that it plans to launch a multimillion-dollar promoting marketing campaign over the weekend to rally assist for ICE. In keeping with the group, two pro-ICE advertisements will run nationally, with extra emphasis on the District of Columbia, North Carolina , Michigan, and Georgia.

NFL'S ROGER GOODELL BELIEVES BAD BUNNY 'UNDERSTANDS' SUPER BOWL LX PLATFORM IS MEANT TO UNITE AMID ICE OUTCRY

A professional-ICE billboard popped up in San Francisco on Feb. 3, 2026, forward of Tremendous Bowl week. (Justin Sullivan/Getty Pictures)

The Bay Space has traditionally been against ICE operations. On Monday, dozens of individuals from group teams, immigrant rights organizations, and labor unions rallied in San Jose in protest of the company.

The demonstrations come amid concern amongst native activists that ICE may enhance its presence round Levi’s Stadium in Santa Clara and the encompassing space throughout Tremendous Bowl week.

Nonetheless, the NFL confirmed Tuesday that ICE brokers is not going to be conducting immigration enforcement operations on the occasion.

A view of a pro-ICE billboard within the Fisherman's Wharf neighborhood on February 03, 2026, in San Francisco, California. (Justin Sullivan/Getty Pictures)

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"There are not any deliberate ICE or immigration enforcement operations which are scheduled across the Tremendous Bowl or any of the Tremendous Bowl-related occasions," NFL Chief of Safety, Cathy Lanier, spoke throughout a information convention.