Following her 2024 presidential defeat, former Vice President Kamala Harris’s @KamalaHQ account this week rebranded as “Headquarters,” unveiling what it calls a “Gen-Z led progressive content material hub.”
The transition was teased Wednesday evening on X with a stylized login animation displaying a number of failed password makes an attempt—“waytooonline,” “thebabysitterisweird,” and “project2025wasreal”—earlier than efficiently logging in utilizing the password “headquarters.” The video ends with a black display screen bearing the phrase “TOMORROW,” accompanied by suspenseful music.
On Thursday, the account previously generally known as @KamalaHQ modified its deal with to @headquarters_67 and launched the next message:
“Welcome to Headquarters, the brand new Gen-Z led progressive content material hub.”
The quantity “67” doubtless refers to a catchphrase that emerged in 2025 and rapidly unfold amongst younger folks, each on-line and in on a regular basis dialog.
A promotional video that includes Harris accompanied the announcement. Within the clip, an off-camera voice asks, “Madam Vice President, what’s happening with Kamala HQ?” to which Harris replies:
Properly, I’m so glad you requested. I’ve excellent news. So Kamala HQ is popping into headquarters, and it’s the place you may go browsing to get mainly the newest of what’s happening, and in addition to satisfy and revisit with a few of our nice, brave leaders, be they elected leaders, group leaders, civic leaders, religion leaders, younger leaders. I’m actually enthusiastic about it, so keep engaged and I’ll see you on the market. Thanks.
Trump adviser and XStrategies LLC CEO Alex Bruesewitz responded to the video, saying:
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