How Alex Tahanchin Turned Artistic Frustration Into A Scalable Enterprise

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Alex Tahanchin (Oleksii in Ukrainian) is the founding father of Krock.io, a video overview and media collaboration platform that's redefining how artistic groups handle complicated manufacturing workflows. By his software program, Tahanchin has helped animation studios, video manufacturing corporations, and inventive businesses streamline their processes, with some purchasers reporting as much as 30 % reductions in manufacturing time alongside improved communication and sooner approvals.

Tahanchin’s entrepreneurial journey stands out for its uncommon fusion of enterprise self-discipline and creative observe. He holds a grasp’s diploma in economics and administration and has additionally accomplished intensive coaching in conventional artwork and pictures. This twin background — analytical and inventive — has formed each the strategic route of his firm and the product philosophy behind Krock.io.

Earlier than getting into the SaaS world, Tahanchin based Hound Studio in 2008, an animation and video manufacturing firm launched through the world monetary disaster. Beginning as a contract 3D artist, he recognized a chance to construct a studio able to serving purchasers throughout each European and U.S. markets. Over the following decade, Hound Studio labored with startups, Fortune 500 corporations, and authorities organizations, growing a fame for producing high-quality animated content material effectively and at scale.

Because the studio grew, nonetheless, its inside operations turned more and more troublesome to handle. Artistic high quality remained excessive, however the programs supporting manufacturing started to fracture underneath the burden of rising consumer calls for.

Discovering the Bottleneck in Artistic Work Operating Hound Studio required a patchwork of instruments: Asana for coordination, Slack for communication, and Google Sheets for monitoring revisions. Shopper suggestions arrived by way of lengthy e mail threads and messaging apps, usually with out clear context. Model management turned chaotic. Necessary particulars had been misplaced between conversations.

To keep away from expensive errors, groups summarized suggestions manually every day. Regardless of these efforts, miscommunication remained frequent. When Tahanchin surveyed different artistic professionals, the outcomes revealed a constant sample: e mail overload, fragmented communication, and unclear revision requests had been among the many trade’s most widespread issues.

In 2019, a pivotal perception emerged whereas observing his CTO engaged on a cell sport venture. Tahanchin realized that suggestions may very well be basically improved if customers had been in a position to click on immediately on a picture or video body and go away feedback at exact places. This seemingly easy thought turned the inspiration of Krock.io — a platform designed particularly for media manufacturing workflows reasonably than tailored from generic venture administration instruments.

Validation By Actual-World Use Slightly than counting on conventional market analysis, Tahanchin constructed the primary model of the platform as an inside instrument for Hound Studio. The influence was quick. Suggestions turned visible and contextual, approval cycles shortened, and confusion declined sharply.

Inspired by inside success, he shared the instrument with fellow creators. Their response confirmed the market want.

“Folks acknowledged the worth immediately as a result of they lived with the identical issues daily,” he says. “We didn't want to clarify the ache level.”

This natural validation formed the early growth of Krock.io as software program constructed particularly for animation, video enhancing, and design groups. In contrast to common venture administration programs like Asana or Monday.com, the platform was designed round manufacturing levels, visible suggestions, and model management — core necessities of artistic work that conventional instruments usually fail to handle successfully.

A Platform Constructed for the Total Manufacturing Lifecycle Right now, Krock.io serves animation studios, video manufacturing corporations, promoting businesses, and distributed artistic groups worldwide.

Whereas many professionals initially evaluate it to Body.io, Tahanchin sees his platform filling a broader area of interest: Body.io excels at final-stage video proofing, however Krock.io manages the complete manufacturing lifecycle — from early ideas and storyboards by way of last supply.

“Body.io is great at what it does, however it’s designed primarily for post-production overview,” Tahanchin explains. “We wished to assist artistic groups from the very starting of a venture, not simply on the finish.”

Shoppers can go away frame-accurate and time-coded suggestions, whereas groups can construct customized pipelines, reuse templates, and automate approval workflows. The platform integrates immediately with Adobe Premiere Professional, DaVinci Resolve, and Remaining Minimize Professional, permitting editors to import feedback and timecodes with out switching functions. Latest additions embody AI-powered storyboard technology and workflow automation options that assist groups standardize processes whereas remaining versatile as venture complexity will increase.

One of many platform’s most deliberate design selections is the way it treats consumer collaboration.

“Artistic work is dependent upon suggestions,” Tahanchin notes. “We designed the system so purchasers can take part simply with out being overwhelmed by complexity.”

Shoppers work together with a clear interface targeted solely on reviewing and commenting, eliminating friction and growing response pace.

Constructing By World Disruption Tahanchin’s entrepreneurial journey has been formed by extraordinary exterior challenges, ranging from the COVID-19 pandemic. “When the pandemic started, my biggest concern was defending the staff,” he says. “These had been folks I had labored with for a few years. When the battle began, these considerations turned much more acute.”

Paradoxically, each crises bolstered demand for the platform. The pandemic accelerated the shift to distant work and distributed groups, whereas companies more and more wanted high-quality video content material to achieve clients on-line. Krock.io enabled artistic groups separated by continents and time zones to work as effectively as in the event that they had been in the identical room.

“The pandemic confirmed us that adaptability is crucial,” Tahanchin displays. “When a product solves an actual operational downside, exterior crises can amplify its worth reasonably than diminish it.”

Regardless of troublesome circumstances, the corporate continued product growth, launched publicly in 2020, and expanded its worldwide person base. Right now, Krock.io is utilized by groups in over 40 international locations, with the platform processing 1000's of video evaluations month-to-month.

Enterprise Self-discipline Meets Artistic Empathy Tahanchin’s twin background continues to form product growth. His enterprise training informs choices round scalability and sustainability, whereas his creative coaching fosters empathy for artistic professionals navigating subjective suggestions.

“As an artist, I perceive how troublesome it's to explain visible modifications with phrases,” he explains. “With the ability to level immediately at a problem isn't merely handy — it modifications the complete collaboration course of. When a consumer says ‘make it pop,’ that may imply 100 various things. However after they click on on a particular body and say ‘this shade wants extra saturation,’ you already know precisely what to do.”

He believes many instruments fail as a result of they're designed by people unfamiliar with the realities of artistic manufacturing. Engineers construct what makes technical sense, not essentially what makes artistic sense. This disconnect, Tahanchin argues, is why artistic groups nonetheless depend on fragmented workflows regardless of many years of venture administration innovation.

His strategy combines systematic pondering with artistic instinct — treating software program growth as each a technical and creative self-discipline.

A Imaginative and prescient Centered on Artistic Freedom Tahanchin’s long-term goal is formidable: to interchange the 5 - 6 instruments artistic groups presently juggle with one unified platform.

“Each hour spent clarifying suggestions is an hour taken away from creation,” he explains. “Our mission is to take away friction so folks can deal with what they do finest.”

This imaginative and prescient extends past mere comfort. Tahanchin sees operational readability as basically linked to artistic potential. When groups spend much less time managing logistics, they've extra psychological vitality for artistic problem-solving. When suggestions is unambiguous, iteration turns into sooner and extra assured.

At its core, Krock.io seeks to cut back miscommunication, administrative burden, and workflow fragmentation — restoring consideration to artistic output reasonably than operational confusion. The roadmap contains deeper AI integration, expanded file format assist, and enhanced analytics to assist studios determine bottlenecks earlier than they grow to be important.

Classes for Entrepreneurs Tahanchin’s recommendation for aspiring founders is rooted in expertise:

Remedy issues you've personally encountered. “You’ll perceive the nuances that market analysis misses,” he says.

Stay near customers and study repeatedly from actual workflows. Characteristic requests usually reveal wants customers can’t articulate immediately.

Keep away from scaling earlier than understanding what actually works.

“Success hardly ever comes from one excellent choice,” he concludes. “It comes from persistence, adaptation, and readability of goal. And it helps to have lived the issue you’re making an attempt to resolve.”

From a studio proprietor annoyed by disorganized suggestions to the founding father of a worldwide platform utilized by artistic groups worldwide, Alex Tahanchin’s journey illustrates how deep trade perception can evolve right into a scalable enterprise — and the way the best instruments can unlock human potential that paperwork obscures.