British grocery store named UK’s favorite for fifth yr in a row

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Your assist makes all of the distinction. Learn extra UK customers have topped their favorite grocery store, giving one retailer the highest spot for the fifth yr in a row.

Marks & Spencer retained its place because the nation’s favorite grocery store after rising because the clear winner in a brand new survey.

The high-end meals big achieved a buyer satisfaction rating of 78 per cent, whereas the rankings for shops like Asda and Morrisons plunged to 10 per cent decrease.

<img src="https://static.independent.co.uk/2024/11/06/11/76ea61e9a4b091eea038b3df9696fa21Y29udGVudHNlYXJjaGFwaSwxNzMwOTc2NTYy-2.76279404.jpg" srcset="https://static.independent.co.uk/2024/11/06/11/76ea61e9a4b091eea038b3df9696fa21Y29udGVudHNlYXJjaGFwaSwxNzMwOTc2NTYy-2.76279404.jpg?quality=75&width=320&auto=webp 320w, https://static.independent.co.uk/2024/11/06/11/76ea61e9a4b091eea038b3df9696fa21Y29udGVudHNlYXJjaGFwaSwxNzMwOTc2NTYy-2.76279404.jpg?quality=75&width=640&auto=webp 640w" loading="lazy" alt="High-end chain M&S has retained its place as the nation’s favourite supermarket" class="sc-1mc30lb-0 ggpMaE inline-gallery-btn"/> open picture in gallery

Excessive-end chain M&S has retained its place because the nation’s favorite grocery store (PA Wire) The annual analysis by Which? noticed prospects rank the nation’s supermarkets primarily based on quite a few standards.

Whereas M&S achieved solely 2 out of 5 stars on worth for cash, the shop was given full marks for total customer support, retailer look and product high quality.

One shopper advised Which? researchers: “It is the perfect place for high-quality produce and by no means lets me down.”

Nevertheless, the patron champion additionally discovered that many shoppers mentioned M&S was a vacation spot for infrequent treats, quite than their weekly store. One mentioned, “It is good to buy there for one thing somewhat particular, however it's fairly costly,” whereas one other added, “I don’t really feel I can do a full store there.”

Tesco and Aldi achieved a joint second-highest in-store rating of 76 per cent. Whereas Aldi was thought-about amongst the perfect on worth for cash, it was ranked decrease on customer support (3/5), self-service (2/5) and product high quality (3/5).

Which? provides that the findings on price imply Aldi stays the one grocery store to be given its ‘Advisable Supplier’ label.

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Tesco obtained 4 stars for customer support, retailer look, product vary and total high quality, and didn't rating beneath three stars in any class, together with worth for cash.

Nevertheless, the shop additionally missed out on ‘Advisable Supplier’ standing as a result of its Clubcard reductions aren't accessible to everybody, Which? mentioned.

On the different finish of the rankings, Asda and Morrisons had been joint backside for in-store buying, with each receiving a buyer rating of 68 per cent.

Consumers criticised lengthy queues, poor customer support and product high quality at Asda, whereas Morrisons prospects complained about empty cabinets and recent meals going off rapidly. One shopper mentioned about Morrisons: “It isn't the most affordable and it is fairly old style wanting.”

<img src="https://static.independent.co.uk/2026/01/20/16/648b1100994643879b72e12e296b8cacY29udGVudHNlYXJjaGFwaSwxNzY5MDEwNzc2-2.82487772.jpg" srcset="https://static.independent.co.uk/2026/01/20/16/648b1100994643879b72e12e296b8cacY29udGVudHNlYXJjaGFwaSwxNzY5MDEwNzc2-2.82487772.jpg?quality=75&width=320&auto=webp 320w, https://static.independent.co.uk/2026/01/20/16/648b1100994643879b72e12e296b8cacY29udGVudHNlYXJjaGFwaSwxNzY5MDEwNzc2-2.82487772.jpg?quality=75&width=640&auto=webp 640w" loading="lazy" alt="At the other end of the rankings, Asda and Morrisons were joint bottom for in-store shopping" class="sc-1mc30lb-0 ggpMaE inline-gallery-btn"/> open picture in gallery

On the different finish of the rankings, Asda and Morrisons had been joint backside for in-store buying (PA Wire) Each Asda and Morrisons additionally scored decrease for worth for cash amongst loyalty scheme members, suggesting they weren't delivering significant advantages for customers, Which? mentioned.

Reena Sewraz, Which? retail editor, mentioned: “There’s little doubt that customers worth M&S for its in-store expertise and product high quality. Nevertheless, some individuals really feel its larger costs put it out of attain for an everyday weekly store. As a substitute, it turns into an occasional deal with or a vacation spot for yellow-sticker bargains.

“At a time when households are beneath intense cost-of-living strain, Aldi continues to guide on worth – specializing in affordability over frills.”

Asda’s chief buyer officer Rachel Eyre mentioned: “We had been recognised as the most affordable grocery store for a giant store by Which? final yr and are progressing within the areas that matter most — higher availability, unbeatable worth, and a stronger in-store and on-line expertise.

“We’re seeing enhancements in our inside buyer satisfaction knowledge because of this, and stay targeted on being the primary alternative once more for households.”