eBay buys secondhand trend app Depop from Etsy in bid to crack Gen Z market

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Your help makes all of the distinction. Learn extra On-line retail large eBay is about to amass well-liked secondhand trend platform Depop in a strategic transfer to seize a bigger share of the Gen Z market.

The deal, introduced on Wednesday, will see eBay buy Depop from Etsy for roughly $1.2 billion in money.

This acquisition capitalises on the surging reputation of pre-owned clothes, pushed by customers in search of distinctive, reasonably priced objects and a extra sustainable strategy to trend.

eBay CEO Jamie Iannone said the acquisition presents a main alternative to draw a youthful demographic. He added: "We're assured that as a part of eBay, Depop will probably be much more well-positioned for long-term progress, benefiting from our scale, complementary choices, and operational capabilities."

As of Dec. 31, 2025, Depop's market had 7 million lively consumers, practically 90% of that are below the age of 34, and greater than 3 million lively sellers, the joint launch mentioned.

<img src="https://static.independent.co.uk/2026/02/19/00/Ebay_Depop_79322.jpg" srcset="https://static.independent.co.uk/2026/02/19/00/Ebay_Depop_79322.jpg?quality=75&width=320&auto=webp 320w, https://static.independent.co.uk/2026/02/19/00/Ebay_Depop_79322.jpg?quality=75&width=640&auto=webp 640w" loading="lazy" alt="eBay CEO Jamie Iannone stated the acquisition offers a prime opportunity to attract a younger demographic." class="sc-1mc30lb-0 ggpMaE inline-gallery-btn"/> open picture in gallery

eBay CEO Jamie Iannone said the acquisition presents a main alternative to draw a youthful demographic. (Copyright 2019 The Related Press. All rights reserved) The deal comes 5 years after Etsy purchased Depop for $1.6 billion. The app was based in 2011.

EBay, based mostly in San Jose, California, mentioned it intends to pay money. Etsy, based mostly in Brooklyn, New York, plans to make the most of the proceeds for normal company functions, continued share repurchases and funding in its core market, in line with the discharge.

The transaction, which has been unanimously permitted by eBay’s and Etsy’s boards, is at the moment anticipated to shut within the second quarter, the businesses mentioned.

Depop is anticipated to retain its identify, model, platform, and its tradition, the businesses mentioned.

EBay's shares rose greater than 7%, whereas Etsy's share soared shut to fifteen% in after-hours buying and selling when the information was introduced.