Philips OLED760 assessment: a unbelievable cheaper OLED TV

Philips OLED760: Two minute assessment

The Philips OLED760 does a wonderful job of preventing to win out in a funds OLED TV market dominated by the LG B5 (one in every of 2025’s greatest TVs) and the Samsung S85F.

The Philips OLED760 ticks numerous function packing containers, supporting each Dolby Imaginative and prescient and HDR10+, each Dolby Atmos and DTS:X sound, a powerful suite of gaming options and — after all — Ambilight. Ambilight makes it a singular entry within the funds OLED TV world, and actually does provide you with an exhilarating cinematic expertise at residence, by spreading mild matching the image throughout your partitions.

The OLED760 delivers nice general image high quality, up there with the very best OLED TVs. Distinction is wealthy and robust, with inky blacks and an awesome stability between mild and darkish tones. Colors are vibrant and daring, but in addition look correct and when paired with Ambilight, can create a very beautiful scene.

Element can also be very good, with crisp textures all through viewing. The OLED760’s movement might be inconsistent, with some irritating movement settings, and it solely delivers middling brightness, however general its image continues to be very sturdy.

For audio, the OLED760’s 2.0 channel, 20W audio system can’t actually ship on the similar high quality as its image. Whereas speech readability is first rate, the soundstage is slim and bass can really feel restricted. I’d suggest including probably the greatest soundbars to match the image high quality.

The OLED760 is up there with the very best gaming TVs. It has a full suite of options together with 4K 120Hz, all variable refresh charge flavours, Dolby Imaginative and prescient Gaming, and 4 HDMI 2.1 ports, which is a pleasant shock. It has low-latency efficiency to match and simply handles fast-paced video games, with its 12.8ms enter lag time delivering a steady, clean expertise.

The streaming platform is TitanOS, which helps most main apps (although not Apple TV) and Freely for simple streaming of stay broadcast TV channels. It’s simple sufficient to navigate, however some settings are fairly hidden and troublesome to search out. Its residence web page does have massive banner advertisements and no suggestions, but it surely’s serviceable sufficient. It doesn’t beat the likes of LG’s webOS nonetheless.

The OLED760 is cheaper than its main rivals — the LG B5 and Samsung S85F — in all sizes, and delivers largely the identical efficiency. Whereas OLED continues to be a premium for a lot of, the OLED760 reveals simply how good OLED might be at extra inexpensive costs.

Philips OLED760 assessment: Costs & launch date

Launched in: August 202555-inch worth: £99965-inch worth: £1,25077-inch worth: £1,699

The Philips OLED760 is the entry-level OLED in Philips’ 2025 TV lineup, sitting beneath the Philips OLED810, Philips OLED910 and Philips OLED960. It’s obtainable in 48, 55, 65 and 77-inch sizes, although the 48-inch seems unavailable within the UK in the intervening time.

The 55-inch mannequin I examined launched at £999, considerably cheaper than the rival LG B5’s launch worth of £1,699.

A number of months on from its launch, the OLED760’s worth has dropped a number of occasions, with the 55-inch dropping as little as £739. Its common worth at the moment sits round £899. This places it on par with the present real-world costs of the 55-inch fashions of the LG B5 (£899) and the Samsung S85F (£949).

LG B5 OLED TV assessment: Specs

Philips OLED760 assessment: Benchmark outcomes

Philips OLED760 assessment: Options

Three-sided Ambilight Dolby Imaginative and prescient and HDR10+ supportFour HDMI 2.1 ports

The Philips OLED760 makes use of a regular W-OLED panel, the identical one you will discover within the LG B5 and Samsung S85F. It’s a step-down from the OLED panel featured within the Philips OLED810 or LG C5, and a few steps beneath the Major Tandem RGB panel used within the Philips OLED910 and LG G5. It comes geared up with Philips’ P5 processor with AI image engine, and helps all HDR codecs together with each Dolby Imaginative and prescient and HDR10+.

For audio, the OLED760 is supplied with a 2.0-channel 2 x 10W speaker system. It helps each Dolby Atmos and DTS:X spatial sound codecs, and comes with quite a lot of sound modes together with AI, Leisure, Authentic and Sports activities. There’s additionally a customized mode the place these modes might be tweaked, with vocal and bass adjustment, and ‘immersion stage’ management.

The OLED760 options three-sided Ambilight, one in every of Philips’ distinctive options, by which colored LEDs on the rear of the set venture mild onto the wall behind it. This may be set to match the colors of the image on-screen stay because it modifications, making the image really feel bigger than the set is — and it is amazingly efficient at this, and is a genuinely glorious addition to the TV expertise. The lights will also be set to react to audio, or might be set to a strong color.

The OLED760 can also be nicely geared up for gaming. It helps 4K 120Hz, all of FreeSync and G-Sync and HDMI Discussion board variations of variable refresh charge, auto low-latency mode, and Dolby Imaginative and prescient Gaming. Arguably better of all, it comes with 4 HDMI 2.1 ports, a function the flagship-level OLED910 doesn’t even assist. It additionally contains a recreation menu the place settings to tweak the gaming expertise might be shortly accessed.

In contrast to different OLEDs in Philips’ vary, the OLED760 makes use of TitanOS as an alternative of Google TV as its good TV platform. TitanOS nonetheless gives entry to main streaming apps comparable to Netflix and Disney Plus, in addition to UK based mostly apps comparable to BBC iPlayer and ITVX. It additionally comes with Freely built-in, which permits for stay streaming of broadcast TV over Wi-Fi. Apple TV, nonetheless, is just not supported.

Philips OLED760: Image high quality

Vibrant, wealthy colors Robust distinction with deep blacks Some movement points

The Philips OLED760 is simply able to middling brightness, regardless of trying good and vibrant in a managed viewing surroundings, as I am going to come to. The OLED760 hit 665 nits peak HDR brightness (measured on a ten% window) in Filmmaker Mode, and 708 nits peak HDR in Customary (Private) mode. These are very related numbers to the LG B5, however are decrease than the 777 nits of peak brightness hit by the Samsung S85F (in Filmmaker Mode).

For fullscreen HDR brightness (measured on a 100% white window sample), the OLED760 clocked in at 141 nits in Filmmaker Mode and 196 nits in Customary mode. These are once more common for an entry-level OLED and corresponding to the B5.

The place the OLED760 shines most is in its color replica. Watching a stream of Elemental on Disney Plus, the OLED760 delivers vibrant, daring colors that basically pop on display screen. The orange of Ember’s fireplace, combined with the purples and pinks as she fixes a vase, are dazzling but in addition really feel genuine. Whereas I usually use Filmmaker Mode, I discovered myself utilizing HDR Residence Cinema for this because it added extra brightness and punch to the image with oversaturating it.

In The Sound Of Music, the OLED760’s colors look true-to-life, with the greens of the fields and blue sky trying real looking. In Dolby Imaginative and prescient Filmmaker, colors actually did strike a pleasant stability with good saturation and accuracy.

It’s not a shock that the OLED760’s HDR colors seemed so good, as a result of it hit 99.3% protection of the DCI-P3 color area and 75.5% of the BT.2020 color area, that are each wonderful outcomes for an entry-level OLED.

The place the OLED760 will get an edge over its rivals, particularly with vibrant motion pictures, is its Ambilight. Watching Elemental in pitch-black circumstances, colors crammed the wall giving the image a a lot greater really feel — excellent if you cannot match or afford a bigger mannequin, however you need the texture of a house theater. These had been the circumstances the place the OLED760 thrived in my 3-way comparability with the LG B5 and Samsung S85F.

The OLED760 seemed nice with high-contrast motion pictures as nicely, delivering sturdy wealthy black tones and pure brightness. Watching Darkish Metropolis, sturdy shadows had been solid onto folks’s faces by lamps and the OLED760 delivered this with glorious readability and robust shadow element.

The identical was true with The Batman, because the OLED760 delivered highly effective distinction. I did discover, nonetheless, that the OLED760’s Filmmaker Mode appeared fairly dim and made it a bit tricker to observe The Batman than I anticipated, even in darker circumstances. Nonetheless its darkish tones had been genuine and really refined general.

All through numerous viewing experiences, the OLED760 delivered crisp textures that gave footage a pleasant 3D-like look, whereas additionally delivering correct particulars. Textures comparable to pores and skin and hair seemed true-to-life, even in close-up photographs in motion pictures comparable to The Batman and Darkish Metropolis.

I additionally examined the OLED760’s upscaling utilizing a DVD of The Superb Spider-Man. It delivered a strong brightness enhance in addition to improved colors, beating each the B5 and S85F in my comparability in its dealt with of SDR to HDR upscaling. Nevertheless, textures had been nonetheless a bit muddied and didn’t fairly have the impressively close-to-4K look the LG B5 delivers.

There’s one space the place the OLED760 struggled nonetheless: movement. Utilizing a panning shot of a cliffside from No Time To Die, the OLED760 confirmed judder with movement settings turned off. However with any movement smoothing, even set to simply stage 1 de-judder in customized settings, there was a blurring impact throughout fast-moving scenes that muddied some textures. That is one scenario the place I’d suggest no movement settings and accepting that judder will occur in sure scenes.

Image high quality rating: 4.5 / 5

Philips OLED760 assessment: Sound high quality

2.0 channel, 20W speaker array Good accuracy Restricted bass and soundstage

The OLED760 comes geared up with a 2.0-channel speaker array totalling 20W of energy, and the set helps each Dolby Atmos and DTS:X audio processing. There are a number of supported sound modes, however I discovered myself primarily utilizing Leisure all through testing.

Watching the Batmobile chase scene from The Batman, the OLED760’s audio system supplied good positional sound mapping, with a strong connection between the sound and the motion on display screen. Speech was additionally pretty clear, though may very well be drowned out throughout chaotic moments. Bass was additionally responsive sufficient with good management, however struggled to do the rumble of the Batmobile’s engine justice.

In The Sound of Music, vocals had been clear all through, and there was a great stability between the music rating and the singing.

However exterior of those areas, the OLED760’s audio system struggled. Sound felt contained to the again of the TV, and the soundstage felt slim, with the swerving automobiles and loud site visitors through the Batmobile automobile chase feeling restricted to the width of the TV itself.

For these on the lookout for a cinematic and expansive expertise, you’ll wish to equip a soundbar, as a result of the OLED760’s audio system don’t fairly stay as much as its image high quality.

Sound high quality rating: 3 / 5

Philips OLED760 assessment: Design

Three-sided Ambilight Premium distant Slim area below TV

The OLED760’s ace-in-the-hole from a design standpoint is, after all, Ambilight. I’m an enormous fan, as a result of because the colored lights are projected on the wall, it actually does add an additional layer to viewing, and with the fitting scenes might be actually charming. The OLED760 comes with three-sided Ambilight (high, left and proper).

Elsewhere, the OLED760 is barely bulkier than different funds OLEDs, but it surely’s price it to accommodate the Ambilight system. It additionally has a thicker bezel than different TVs, with extra of a black border across the display screen however I didn’t discover this too distracting all in all.

The OLED760 comes with two metallic toes which really feel reassuringly weighty and durable, however their low peak may trigger a difficulty. The low clearance in peak implies that it’s unimaginable to position a soundbar beneath the TV itself, which is really useful because of the OLED760’s common audio system. The soundbar should go in entrance of the set, and it will should be low-profile, or it should barely overlap the picture.

Fortunately, the OLED760 nonetheless comes with the premium distant that’s included in Philips’ step-up fashions. It has a smooth, black burnished matte metallic end and feels properly weighty, together with light-up buttons which can be helpful in darkish circumstances. It’s additionally USB-C rechargeable, which is a welcome contact. That is how all different OLEDs ought to do remotes.

Philips OLED760 assessment: Sensible TV & menus

TitanOSFreely supportedPicture settings might be difficult to navigate

In contrast to different Philips OLEDs, the OLED760 makes use of TitanOS as its good TV platform. This provides entry to most main streaming companies together with Netflix, Prime Video, BBC iPlayer and ITVX, however there isn’t a assist for Apple TV.

TitanOS additionally helps Freely, a helpful TV platform that allows you to watch stay UK channels in a traditional channel grid over Wi-Fi, reasonably than counting on an aerial or satellite tv for pc.

TitanOS itself has a reasonably commonplace structure, with fashionable applications from totally different channels listed beneath the primary line of apps. These should not tailor-made suggestions, however are simply what’s fashionable.

There’s a massive carousel of banner advertisements on the high of the house web page, which take up a big portion of the display screen. If left idle, these advertisements will take up the entire display screen.

TitanOS is simple sufficient to navigate and delivers good responsiveness largely, with solely the occasional stutter occurring throughout my testing. As for the settings menus themselves, there are clearly laid out sections, however they are not as user-friendly as you may assume. I discovered that settings had been usually in sections I did not anticipate which means they find yourself feeling hidden although it is theoretically clear.

Some odd settings, comparable to AI Adaptive color gamut, are on by default so it’s price in search of these out to make modifications.

Sensible TV & menus rating: 4 / 5

LG B5 OLED TV assessment: Gaming

4K 120Hz, VRR and Dolby Imaginative and prescient Gaming 4 HDMI 2.1 ports 12.8ms enter lag time