A key whistleblower within the tobacco business’s landmark trials of the Nineties has been watching massive tech’s latest court docket battles carefully. Jeffrey Stephen Wigand, a biochemist who helped reveal how tobacco firms focused kids and hid simply how addictive cigarettes had been, has been struck with a sense of familiarity. Final week’s verdict in a serious social media trial that Meta and YouTube intentionally designed addictive merchandise has solely strengthened comparisons to the authorized crackdown on massive tobacco. Wigand sees it, too. His first thought, as he realized concerning the litigation in California, was that social media firms, by means of their ads, had been making an attempt to addict kids – very similar to the tobacco business did.
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