In case you’ve been on the New York Metropolis subway just lately, you’ve most likely seen stark white adverts selling a wearable AI gadget known as Pal.
CEO Avi Schiffman advised Adweek that the corporate spent greater than $1 million on a marketing campaign with greater than 11,000 playing cards on subway vehicles, 1,000 platform posters, and 130 city panels. Some stations, like West 4th Avenue, are utterly dominated by Pal adverts.
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