Apple claims ‘large’ world uptake of newest iPhones

[ad_1] Danielle Kaye Enterprise reporter

<img sizes="(min-width: 1280px) 50vw, (min-width: 1008px) 66vw, 96vw" srcset="https://ichef.bbci.co.uk/news/240/cpsprodpb/6d89/live/7c62afc0-b5d1-11f0-945e-450bc8d0aabc.jpg.webp 240w,https://ichef.bbci.co.uk/news/320/cpsprodpb/6d89/live/7c62afc0-b5d1-11f0-945e-450bc8d0aabc.jpg.webp 320w,https://ichef.bbci.co.uk/news/480/cpsprodpb/6d89/live/7c62afc0-b5d1-11f0-945e-450bc8d0aabc.jpg.webp 480w,https://ichef.bbci.co.uk/news/640/cpsprodpb/6d89/live/7c62afc0-b5d1-11f0-945e-450bc8d0aabc.jpg.webp 640w,https://ichef.bbci.co.uk/news/800/cpsprodpb/6d89/live/7c62afc0-b5d1-11f0-945e-450bc8d0aabc.jpg.webp 800w,https://ichef.bbci.co.uk/news/1024/cpsprodpb/6d89/live/7c62afc0-b5d1-11f0-945e-450bc8d0aabc.jpg.webp 1024w,https://ichef.bbci.co.uk/news/1536/cpsprodpb/6d89/live/7c62afc0-b5d1-11f0-945e-450bc8d0aabc.jpg.webp 1536w" src="https://ichef.bbci.co.uk/news/480/cpsprodpb/6d89/live/7c62afc0-b5d1-11f0-945e-450bc8d0aabc.jpg.webp" loading="eager" alt="Reuters A man holds an iPhone with a crowd of people behind him." class="sc-5340b511-0 hLdNfA"/> Reuters Apple boss Tim Cook dinner holds an iPhone 17 professional and an iPhone Air, as Apple holds an occasion on the Steve Jobs Theater on its campus in Cupertino, California, US September 9, 2025.

The newest iPhones have seen "an incredible response" throughout the globe, mentioned Apple boss Tim Cook dinner because the tech big launched its newest monetary outcomes.

The agency unveiled its thinnest iPhone, the Air, in September, together with upgraded iPhone 17 fashions, proving a bumper crop for the agency.

It mentioned it expects the upcoming Christmas and New 12 months's interval to be a blockbuster, forecasting total income to be as much as 12% larger than the identical interval final 12 months.

However Apple narrowly missed estimates for iPhone gross sales in its fourth quarter that resulted in September, which boss Tim Cook dinner blamed on provide constraints for a number of iPhone fashions together with a lag in shipments to China.

Regardless of that, throughout a name with analysts Mr Cook dinner mentioned Apple is heading into the vacation season "with our strongest lineup ever".

The iPhone Air helped entice prospects and increase gross sales.

If the corporate meets its gross sales forecast for the vacation season, it might be Apple's "greatest quarter ever", chief monetary officer Kevan Parekh informed analysts on Thursday.

Apple reported total fourth quarter income of $102.5bn (£77bn), topping analysts' estimates and representing an 8% enhance from the earlier 12 months. However iPhone income, particularly, got here in barely under expectations at $49bn (£37bn).

Mr Cook dinner harassed that world demand for iPhone 16 and 17 fashions has been strong, regardless of constraints that led to the gross sales miss within the latest quarter.

"We're not predicting when the availability and demand will stability," Mr Cook dinner mentioned. "We're clearly working very exhausting to realize that, as a result of we need to get as many of those merchandise out to prospects as doable."

Within the Chinese language market, he mentioned he "could not be extra happy with how issues are going", citing robust reception to the brand new iPhone 17.

Information from Counterpoint, a expertise market analysis agency, confirmed that the primary 10 days of iPhone 17 gross sales within the US and China had been up 14% in contrast with gross sales of the iPhone 16.

The results of US President Donald Trump's tariffs additionally stay high of thoughts for Apple's traders. It manufactures many iPhones in China and its world provide chain leaves it weak to commerce wars - although a latest assembly between Trump and President Xi raised hopes for a de-escalation of tensions.

Mr Cook dinner on Thursday informed analysts that the corporate took at $1.1bn (£836m) hit from tariffs within the not too long ago ended quarter. He mentioned the hit will possible quantity to a different $1.4bn within the vacation quarter as Trump imposes taxes on these whom he sees as "unfavourable" to the US economic system.

Amazon, which additionally reported quarterly outcomes on Thursday, projected gross sales to land between $206bn (£156bn) and $213bn (£161bn) for the present quarter by means of December, largely consistent with analysts' expectations.

"We're inspired by the beginning of the height season," Brian Olsavsky, Amazon's chief monetary officer, informed analysts.

Amazon additionally mentioned that income from Amazon Net Companies (AWS), its cloud computing enterprise, rose 20% within the third quarter from the earlier 12 months - its quickest tempo since 2022.

For traders, that AI-driven development may come as a reassurance, as Apple faces fierce competitors within the race to dominate the AI increase.

Apple's inventory has lagged behind that of rivals Microsoft and Alphabet, each of whom on Wednesday reaffirmed their dedication to spending large on the expertise. These corporations have reported even sooner development than Amazon of their cloud computing companies.

"We proceed to see robust demand in AI and core infrastructure, and we have been centered on accelerating capability," Andy Jassy, Amazon's chief government, mentioned in a press release.