AT&T and T-Cell’s feud continues because the Un-Service fires again

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AT&T and T-Cell proceed to throw shade at each other, with the Un-Service releasing a brand new advert that defends its personal community whereas poking enjoyable at its rival. The brand new advert as soon as once more options Billy Bob Thornton and has a considerably comparable vibe to AT&T’s earlier advert. The latest rivalry started when AT&T launched an advert accusing T-Cell of “Un-Truths,” allegedly misusing NAD supplies within the course of, which led to requests for a takedown of the advert, which AT&T is aiming ot battle in courtroom.

The battle between AT&T and T-Cell continues, because the latter has launched a brand new advert poking enjoyable at AT&T. The advert aired on stay TV over the weekend, although T-Cell supplied us a replica (above). Billy Bob Thornton is again as soon as once more, this time defending the Un-Service and what it says are unfounded claims about its efficiency.

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<img class="e_Gg" decoding="async" loading="lazy" sizes="9.375rem" title="google preferred source badge light@2x" srcset="https://www.androidauthority.com/wp-content/uploads/2025/09/google_preferred_source_badge_light@2x.png 676w, https://www.androidauthority.com/wp-content/uploads/2025/09/google_preferred_source_badge_light@2x-64w-20h.png 64w" alt="google preferred source badge light@2x" src="https://www.androidauthority.com/wp-content/uploads/2025/09/google_preferred_source_badge_light@2x.png"/><img class="e_Gg" decoding="async" loading="lazy" sizes="9.375rem" title="google preferred source badge dark@2x" srcset="https://www.androidauthority.com/wp-content/uploads/2025/09/google_preferred_source_badge_dark@2x.png 676w, https://www.androidauthority.com/wp-content/uploads/2025/09/google_preferred_source_badge_dark@2x-64w-20h.png 64w" alt="google preferred source badge dark@2x" src="https://www.androidauthority.com/wp-content/uploads/2025/09/google_preferred_source_badge_dark@2x.png"/> Earlier than we get to the video, let’s discuss concerning the battle that led right here. This all began a couple of month in the past when AT&T launched an advert that includes Luke Wilson that made claims towards the Un-Service for what it referred to as “Un-Truths.” T-Cell responded shortly, alleging that AT&T used materials from the BBB Nationwide Packages’ Nationwide Promoting Division (NAD) to name out T-Cell.

Why does this matter? T-Cell says AT&T’s advert violates the NAD’s insurance policies, which state that advertisers ought to “not mischaracterize any choice, summary or press launch issued or use and/or disseminate such choice, summary or press launch for promoting and/or promotional functions.” AT&T was pressured to take the advert marketing campaign down because of this, although the provider stated the battle wasn’t over and that it was keen to take the matter to courtroom.

Not keen to let AT&T’s assault go unanswered, T-Cell’s new advert options Billy Bob Thornton driving whereas speaking a couple of pal who says he used to have T-Cell’s community and “it sucked.” Thornton goes on to say that many issues used to suck, like the large, “frozen lasagna”-sized telephones of the previous. The advert argues that occasions change, and that T-Cell now has the very best community by “like, rather a lot.” The video ends with a direct swipe at AT&T’s earlier advert as properly.

It’s clear that the race between the massive three carriers has turn out to be extra aggressive not too long ago, as all three reply to a shifting panorama the place pay as you go is rising and postpaid is slowing and even declining, no less than in Verizon’s case. What stays to be seen is whether or not AT&T will reply to this advert, or whether or not the arguably petty back-and-forth will fizzle out sooner reasonably than later.