Bicester Village at 30: how a moist area in Oxfordshire defied the loss of life of the shopping center | Vogue

Before a procuring centre promoting past-season designer style at discounted costs opened its doorways in April 1995, the positioning of Bicester Village had been “a moist area containing two outdated horses that appeared prepared for the knacker’s yard, and a fallen-down shed behind a small department of Tesco”, remembers Colin Woodhead, a PR director who labored on the launch. “We’d as properly have been a Martian spaceship that had landed on that area.”