Cracker Barrel emblem backlash attracts criticism from Democratic Social gathering, Newsom

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The Democratic Social gathering and California Gov. Gavin Newsom’s press workplace's X accounts joined the backlash towards Cracker Barrel after it released its new text-only logo earlier this week.

The corporate unveiled the brand new emblem on Tuesday as a part of its new branding marketing campaign for the Cracker Barrel Previous Nation Retailer eating places. The marketing campaign eradicated the picture of a person resting on a barrel in favor of a text-only emblem for the primary time since 1977.

Whereas conservative critics have piled on the brand new redesign, each the Democratic Social gathering and the liberal governor’s media staff put out tweets Thursday calling out the Tennessee-based restaurant chain for the change.

CRACKER BARREL'S NEW TEXT-ONLY LOGO IS 'HOW YOU DESTROY A BRAND,' CRITICS CLAIM

<source media="(min-width: 768px) and (max-width: 1023px)" srcset="https://a57.foxnews.com/static.foxnews.com/foxnews.com/content/uploads/2025/08/672/378/cracker-barrel-unveils-simplified-logo-fox-news-001.png?ve=1&tl=1, https://a57.foxnews.com/static.foxnews.com/foxnews.com/content/uploads/2025/08/1344/756/cracker-barrel-unveils-simplified-logo-fox-news-001.png?ve=1&tl=1 2x" height="378" width="672"><source media="(min-width: 1024px) and (max-width: 1279px)" srcset="https://a57.foxnews.com/static.foxnews.com/foxnews.com/content/uploads/2025/08/931/523/cracker-barrel-unveils-simplified-logo-fox-news-001.png?ve=1&tl=1, https://a57.foxnews.com/static.foxnews.com/foxnews.com/content/uploads/2025/08/1862/1046/cracker-barrel-unveils-simplified-logo-fox-news-001.png?ve=1&tl=1 2x" height="523" width="931"> Cracker Barrel unveiled its new emblem on Tuesday. (Cracker Barrel)

"WHAT IS WRONG WITH CRACKER BARREL?? KEEP YOUR BEAUTIFUL LOGO!!! THE NEW ONE LOOKS LIKE CHEAP VELVEETA "CHEESE" FROM WALMART, THE PLACE FOR ‘GROCERIES’ (AN OLD FASHIONED TERM)!!! ‘FIX IT’ ASAP! WOKE IS DEAD!! THANK YOU FOR YOUR ATTENTION TO THIS MATTER. — GCN," Newsom’s press workplace wrote, mocking President Donald Trump ’s caps-heavy writing fashion.

"We predict the Cracker Barrel rebrand sucks too," the Democratic Social gathering wrote.

CRACKER BARREL FAN'S VIRAL TIKTOK SPARKS BACKLASH OVER RESTAURANT MAKEOVER

A consultant for Cracker Barrel advised Fox News Digital in an announcement concerning the new emblem that the corporate's values had not modified.

"Our values have not modified, and the guts and soul of Cracker Barrel haven’t modified," the corporate mentioned. "And Uncle Herschel stays entrance and middle in our eating places and on our menu. He's the face of ‘The Herschel Manner,’ the muse of how our 70,000-plus staff present the nation hospitality for which we're identified.

Gov. Gavin Newsom's press staff has begun mimicking President Donald Trump's posting fashion. (AP Photograph/Jeff Chiu, File)

"Cracker Barrel has been a vacation spot for consolation and neighborhood for greater than half a century, and this fifth evolution of the model’s emblem, which works throughout digital platforms in addition to billboards and roadside indicators, is a call-back to the unique and rooted much more within the iconic barrel form and phrase mark that began all of it again in 1969."

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Cracker Barrel Chief Advertising and marketing Officer Sarah Moore beforehand advised Fox Information Digital that the chain's ongoing transformation included not solely buyer suggestions but additionally worker enter.

Cracker Barrel got here underneath fireplace for each its new emblem and inside design. (iStock)

She mentioned Cracker Barrel is "listening to what the visitors ask for, and examples of what the visitors requested for are issues like areas that really feel brighter, that really feel much less cluttered, extra sales space seating, extra seating choices, so our visitors are extra comfy whereas they're eating with us."

Lindsay Kornick is an affiliate editor for Fox Information Digital. Story ideas will be despatched to lindsay.kornick@fox.com and on Twitter: @lmkornick.