Cracker Barrel unveils new brand design for restaurant chain in main rebrand

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Cracker Barrel debuted its new brand on Tuesday, eradicating the person resting on a barrel and leaving solely the title of the restaurant serving southern-style comfort food .

The brand new design marks the primary time in 48 years that the emblem solely options textual content.

The Outdated Nation Retailer opened in 1969 with a text-only brand earlier than including the enduring picture of the person sitting towards a barrel in 1977.

Cracker Barrel mentioned the brand new brand "is now rooted much more intently to the enduring barrel form and phrase mark that began all of it."

CRACKER BARREL EXECUTIVE INSISTS RESTAURANT REMODELS ARE 'WHAT THE GUESTS ASKED FOR'

<source media="(min-width: 768px) and (max-width: 1023px)" srcset="https://a57.foxnews.com/static.foxnews.com/foxnews.com/content/uploads/2025/08/672/378/cracker-barrel-unveils-simplified-logo-fox-news-001.png?ve=1&tl=1, https://a57.foxnews.com/static.foxnews.com/foxnews.com/content/uploads/2025/08/1344/756/cracker-barrel-unveils-simplified-logo-fox-news-001.png?ve=1&tl=1 2x" height="378" width="672"><source media="(min-width: 1024px) and (max-width: 1279px)" srcset="https://a57.foxnews.com/static.foxnews.com/foxnews.com/content/uploads/2025/08/931/523/cracker-barrel-unveils-simplified-logo-fox-news-001.png?ve=1&tl=1, https://a57.foxnews.com/static.foxnews.com/foxnews.com/content/uploads/2025/08/1862/1046/cracker-barrel-unveils-simplified-logo-fox-news-001.png?ve=1&tl=1 2x" height="523" width="931"> The brand new design marks the primary time in 48 years that the emblem solely options textual content. (Cracker Barrel)

"Anchored in Cracker Barrel’s signature gold and brown tones, the up to date visuals will seem throughout menus and advertising collateral, together with the fifth evolution of the model’s brand, which is now rooted much more intently to the enduring barrel form and phrase mark that began all of it," the corporate mentioned in its announcement.

The model additionally mentioned well-liked menu gadgets like "farm recent scrambled eggs and buttermilk biscuits" even served as inspiration behind the "hues of a refreshed shade palette."

The brand new brand was revealed as a part of its "All of the Extra" marketing campaign that additionally consists of new menu offerings and a collaboration with nation music singer Jordan Davis, who starred in a brand new business for the corporate.

"Cracker Barrel has at all times felt like house to me," Davis mentioned within the announcement. "It is the place the meals hits good, the folks deal with you want household, and the tempo enables you to decelerate and take a breath. That’s one thing I attempt to deliver into my music too; actual moments that really feel good and convey folks collectively. I am proud to be a part of this subsequent chapter and to rejoice what makes Cracker Barrel so particular to so many."

Cracker Barrel mentioned the brand new brand "is now rooted much more intently to the enduring barrel form and phrase mark that began all of it." (iStock)

The corporate can also be providing prospects within the U.S. a complimentary Basic Aspect with any buy on Aug. 23 and 24 at its almost 660 places nationwide.

"We consider within the goodness of nation hospitality, a spirit that has at all times outlined us," Cracker Barrel Chief Advertising Officer Sarah Moore mentioned. "Our story hasn’t modified. Our values haven’t modified. With 'All of the Extra,' we’re honoring our legacy whereas bringing recent vitality, considerate craftsmanship and heartfelt hospitality to our visitors this fall."

Fox Information Digital has reached out to the corporate for extra remark.

The brand new design is simply the most recent side of Cracker Barrel's trendy makeover.

CRACKER BARREL CUSTOMERS 'HATE' RESTAURANT CHAIN'S NEW LOOK IN VIRAL SOCIAL MEDIA VIDEOS

The brand new brand was revealed as a part of its "All of the Extra" marketing campaign. (iStock)

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Final yr, the corporate up to date the vintage Southern really feel of its interiors to a brighter trendy vibe.

Moore instructed Fox Information Digital earlier this yr that the Tennessee-based restaurant chain has been testing "varied ranges of remodels."

"We have been very clear about our aim of constructing our shops really feel brighter and much more welcoming than they already are, whereas sustaining that nation hospitality and allure that we're recognized for," Moore mentioned on the time.