Gen Z is obsessive about consuming extra protein (no less than on TikTok), and now manufacturers from Pepsi to Starbucks are including it to meals and altering packaging to money in on the development. Some are even including an entire new product.
David Protein, which sells a line of fashionable high-protein snack bars (and claims it has extra protein per calorie than any bar available on the market), now sells one thing with much more protein — cod.
Support Greater and Subscribe to view content
This is premium stuff. Subscribe to read the entire article.
Login if you have purchased
