Deion Sanders And Blenders Eyewear Proceed To Change the Recreation With The New PRIME21 Launch

[ad_1] by BLACK ENTERPRISE Editors August 27, 2025

Deion Sanders has by no means been one to play small.

Deion Sanders has by no means been one to play small. Recognized to the world as “Coach Prime,” the Corridor of Famer, two-sport legend, and present head coach of Colorado soccer has constructed a legacy round excellence, type, and staying unapologetically true to himself. That very same vitality is fueling his newest collaboration with Blenders Eyewear: the discharge of the new PRIME21 Kingpin sun shades.

Following the success of their first partnership, Sanders and Blenders are again with a brand new drop that’s already producing pleasure amongst followers, athletes, and eyewear lovers. The PRIME21 Kingpin sun shades replicate Sanders’ signature aptitude: daring, versatile, and constructed for individuals who need to stand out each on and off the sector. Centered across the highly effective message, “Each Day is Gameday,” the marketing campaign rallies followers to embrace their very own “prime” mindset, taking the depth and pleasure of gameday into on a regular basis life.

“Whenever you put these Blenders shades on, you’re STEPPING INTO YOUR PRIME,” stated Sanders. “It’s about swagger, and exhibiting up able to win, wherever life takes you. These aren’t simply sun shades… they’re a STATEMENT. On daily basis, we’re shining, and it AIN’T HARD 2 FIND.”

The launch comes at a pivotal second in Sanders’ teaching profession. Since taking up at Colorado, he has captured nationwide consideration by reinvigorating this system, inspiring his gamers, and proving that his impression goes far past the gridiron. His dedication to excellence and authenticity aligns seamlessly with Blenders’ mission of designing eyewear that empowers self-expression.

Blenders Eyewear, based in San Diego by Chase Fisher, has constructed its fame on disrupting the eyewear trade with high-quality merchandise that outline at this time’s tradition. Collaborations with athletes and tastemakers like Sanders have helped the model develop into one of many fastest-rising gamers within the life-style and sports activities house.

“This partnership with Coach Prime is about greater than eyewear. It’s about shifting tradition and constructing one thing that makes folks really feel daring each time they put it on,” stated Blenders Eyewear Founder Chase Fisher. “From the start, we weren’t chasing hype. We had been creating one thing that lives on the intersection of sport, type, and self-belief. It’s turn into greater than sun shades. It’s tradition. It’s confidence. And Season 3 is all about inviting extra folks into the motion.”

The success of the preliminary PRIME21 assortment set the stage for this follow-up, exceeding gross sales expectations and producing widespread media consideration. From social media buzz to shopper demand, followers rapidly embraced the shades, making them a must have for each sports activities lovers and college students alike. The collaboration not solely strengthened Blenders’ presence within the life-style and sports activities markets but additionally strengthened Sanders’ fame as a cultural icon whose affect transcends the sector. This confirmed chemistry between Sanders and Blenders makes the PRIME21 launch a extremely anticipated second with built-in momentum and fan enthusiasm.

For Sanders, PRIME21 is greater than a collaboration; it’s a continuation of his bigger mission: to encourage folks to embrace their greatness with out compromise. The brand new Blenders x PRIME21 Kingpin sun shades (priced at $89) can be found for buy now on blenderseyewear.com or in Blenders shops close to you.