Final yr, Dell killed off all of its PC manufacturers, together with the long-lasting XPS lineup, and changed them with a simplified naming scheme. It was a transfer meant to make it simpler for individuals to discern between the corporate’s many manufacturers, however in actuality, it simply simply made the corporate’s lineup much more complicated. We referred to as it an unforced error on the time, however after seeing how a lot Dell’s PC market share fell over 2025, it is truthful to say that rebranding was an absolute advertising and marketing catastrophe.
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