Diary of a CEO host Steven Bartlett explains how his love of ‘the pursuit’ is what drives his enterprise endeavours

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Your help makes all of the distinction. Learn extra Entrepreneur Steven Bartlett says the pursuit of his endeavours is what makes him pleased – not whether or not they're a hit.

The host of the Diary of a CEO podcast, Bartlett grew in prominence because the youngest-ever investor on BBC Two’s Dragons’ Den. One in all his offers, for an power drink model, has lately turn into probably the most priceless firm to emerge from the present, value greater than £150m.

Elsewhere, he's additionally a non-public investor or founder in a spread of corporations – together with his newest enterprise Steven.com, which has attained a valuation of greater than £320m and which he says he desires to develop into the “Disney of the creator economic system”.

His main podcast, in the meantime, surpassed a billion world views in 2024 and was final 12 months included within the prime 5 worldwide on Spotify, whereas this time he was talking on Evgeny Lebedev’s Courageous New World podcast.

Bartlett’s perception, subsequently, tends to hold a lot weight, each with burgeoning entrepreneurs and people targeted on self-improvement, which makes his newest foray into discussing his strategy to a multi-focused working life-style so intriguing. He says he has “killed” the concept his accomplishments will make him content material, as an alternative specializing in the method.

“I’m effectively conscious nothing I accomplish will make me happier. That is ‘arrival fallacy’: this horrible factor that occurs, if you consider that if you arrive [at what you’re striving for], you’ll turn into ‘x’ [such as happy, satisfied or elated],” he informed Lebedev, who's a shareholder in The Unbiased and majority proprietor of the Night Customary.

“I’ve killed arrival fallacy fully. On the similar time, the factor that retains me content material and steady is the pursuit itself.

“I really like the pursuit of issues. That permits for once I’m completely content material, so long as I’m pursuing, and I've no perception that arriving or materials success goes to alter me in any respect.”

He added: “Possibly youngsters? Possibly that’s a distinct factor. I don’t know, that’s only a speculation, however exterior of that I really like waking up each day and attending to dwell a life and dealing with cool folks on issues I care about that’s difficult me.

“The sport of life is the method, I consider: the pedals, not the rostrum.”

Bartlett delved into his youthful years on the podcast, discussing his upbringing and the impression that had on his strategy to entrepreneurship.

He revealed the impression his mom and his house life had on his outlook in direction of attempting new issues and initially aiming for materials targets, recounting tales of elevating cash for varsity journeys and getting a merchandising machine put in for a lower cost than the college was initially going to pay.

<img src="https://static.independent.co.uk/2025/11/26/12/56/BNW-YT-Thumbnail-Steven-Bartlett-Anteros.jpg" srcset="https://static.independent.co.uk/2025/11/26/12/56/BNW-YT-Thumbnail-Steven-Bartlett-Anteros.jpg?quality=75&width=320&auto=webp 320w, https://static.independent.co.uk/2025/11/26/12/56/BNW-YT-Thumbnail-Steven-Bartlett-Anteros.jpg?quality=75&width=640&auto=webp 640w" loading="lazy" alt="Steven Bartlett is in conversation with investor and media proprietor Evgeny Lebedev" class="sc-1mc30lb-0 ggpMaE inline-gallery-btn"/> open picture in gallery

Steven Bartlett is in dialog with investor and media proprietor Evgeny Lebedev “From a really early age I’d learnt this crucial factor: there isn’t actually a niche between an thought and doing it,” he stated.

“If I may give my child something, it might be that actual lesson in some way, which you could have an thought and it could actually seem on the earth.

“In hindsight, at 16 or 18 years outdated, that’s the defining trait of my ideology. I bear in mind saying to my associates, ‘When you informed me I have to go to the moon subsequent week, my default is to consider there’s a manner. There’s somebody going, there’s a rocket going, I simply want to search out out who and discover a solution to get on’.”

The premises he speaks round are options in an upcoming ebook entitled Simply F*ing Do It, which is in regards to the ideas of doing a factor, no matter a profitable consequence or not.

Tales within the ebook, Bartlett says, are framed round classes from interviewees, classes round mentality and technique and discussions of neuroscience.

Repeatedly, he highlights the significance of not focusing solely on the tip purpose and acknowledging that so long as he’s giving his greatest, automated success isn’t assured – and that’s completely tremendous.

“My default is to be empathetic with myself and to grasp all I can do is my greatest,” says Bartlett. “If I don’t handle all the pieces [going on], it doesn’t lead to me catastrophising or beating myself up. My pure inclination is to offer myself a break.”

‘Courageous New World’ is accessible on all main podcast platforms, together with Spotify, Acast and Apple

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Diary of a CEO host Steven Bartlett explains how his love of ‘the pursuit’ is what drives his enterprise endeavours

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