Druski Leads Snipes Again-To-Faculty Marketing campaign

[ad_1] by Jeroslyn JoVonn July 11, 2025

Druski brings his signature character-driven comedy to SNIPES’ new back-to-school marketing campaign.

Druski is bringing his comedic aptitude to a brand new marketing campaign that’s all about getting children again to highschool with a smile.

The actor, comic, and social media star teamed up with international sneaker and streetwear big Snipes for its back-to-school marketing campaign, “Type is in Session.” As a part of the multiplatform marketing campaign, Druski stars in a branded content material collection the place he’ll carry his signature humor to numerous faculty roles, from an over-the-top principal to a no-nonsense fitness center coach, all whereas spotlighting Snipes’ newest kinds and reasonably priced worth factors, multi function place.

To maintain the marketing campaign true to Druski’s model and resonate together with his 22 million social media followers, the Coulda Been Information founder enlisted just a few acquainted faces from his comedy crew. Navv Greene steps in because the cafeteria and corridor monitor, The Ugliest Rapper Alive performs the rebellious pupil, Chris Too Smoove dishes out fashion commentary, and Lou Younger takes cost because the detention supervisor.

“I loved working with SNIPES on this marketing campaign,” Druski stated in a press release. “It was a collaborative method on the artistic the place they gave me the liberty to interject personalities from my world into the content material, which helped to organically join the 2 areas. It was entertaining to play varied faculty characters whereas highlighting SNIPES in a contemporary means. I sit up for continued work with SNIPES as they’ve proven they're genuine and true to the tradition.”

The digital-first marketing campaign will transcend social media, bringing real-world affect by means of unique neighborhood occasions, giveback initiatives, in-store and on-line offers, and back-to-school meet-and-greets with Druski. It’s all a part of an effort to create genuine connections between followers, SNIPES, and Druski whereas spotlighting prime product classes like backpacks, footwear, and equipment throughout one of many largest purchasing seasons of the 12 months.

“This isn’t simply one other back-to-school marketing campaign,” stated Kelley Walton, SNIPES USA CMO. “We’re creating buzzworthy, snackable, and shoppable content material that speaks to our customers in an genuine and relatable means. Druski’s reference to our core viewers makes him the right accomplice to raise our model vitality and reinforce us as cultural leaders in sneakers and streetwear.”

“Day One,” the primary installment of the “Type is in Session” marketing campaign, debuted on July 7. A follow-up titled “Last Bell” is about to drop later this summer season, with the complete marketing campaign capturing your entire back-to-school purchasing journey.