Ebook-style foldables may considerably outsell clamshells in 2026

[ad_1] <img class="e_Gh" decoding="async" loading="eager" sizes="(min-width: 64rem) 51.25rem, 80vw" title="Google Pixel 10 Pro vs Galaxy Z Fold 7 Cover" srcset="https://www.androidauthority.com/wp-content/uploads/2025/10/Google-Pixel-10-Pro-vs-Galaxy-Z-Fold-7-Cover.jpg 1920w, https://www.androidauthority.com/wp-content/uploads/2025/10/Google-Pixel-10-Pro-vs-Galaxy-Z-Fold-7-Cover-64w-36h.jpg 64w, https://www.androidauthority.com/wp-content/uploads/2025/10/Google-Pixel-10-Pro-vs-Galaxy-Z-Fold-7-Cover-1000w-563h.jpg 1000w, https://www.androidauthority.com/wp-content/uploads/2025/10/Google-Pixel-10-Pro-vs-Galaxy-Z-Fold-7-Cover-1536w-864h.jpg 1536w, https://www.androidauthority.com/wp-content/uploads/2025/10/Google-Pixel-10-Pro-vs-Galaxy-Z-Fold-7-Cover-675w-380h.jpg 675w, https://www.androidauthority.com/wp-content/uploads/2025/10/Google-Pixel-10-Pro-vs-Galaxy-Z-Fold-7-Cover-300w-170h.jpg 300w, https://www.androidauthority.com/wp-content/uploads/2025/10/Google-Pixel-10-Pro-vs-Galaxy-Z-Fold-7-Cover-1280w-720h.jpg 1280w, https://www.androidauthority.com/wp-content/uploads/2025/10/Google-Pixel-10-Pro-vs-Galaxy-Z-Fold-7-Cover-840w-472h.jpg 840w" alt="Google Pixel 10 Pro vs Galaxy Z Fold 7 Cover" src="https://www.androidauthority.com/wp-content/uploads/2025/10/Google-Pixel-10-Pro-vs-Galaxy-Z-Fold-7-Cover.jpg"/> Adamya Sharma / Android Authority

TL;DR

Ebook-style foldables have by no means outsold their clamshell counterparts by quite a lot of %, with 52% of patrons selecting bigger fashions in 2025. In 2026, book-style foldables are anticipated to tug away, claiming 65% of the market in Counterpoint Analysis’s newest projection. Company targets, reminiscence shortages, and Apple’s anticipated entry into the market may drive book-style foldable progress this yr.

Huge-screen foldable telephones are set to have an enormous yr, with market analysis agency Counterpoint Analysis anticipating the shape issue to account for almost all of folding telephone shipments in 2026. The projections come forward of Apple’s anticipated entry into the foldable market later this yr. Bigger foldables are sometimes known as book- or passport-style foldables, whereas smaller ones are sometimes known as clamshell foldables or just flip telephones. Traditionally, foldable telephone customers have chosen between these two kind elements in practically equal numbers, however Counterpoint Analysis thinks that may change.

The agency’s 2026 projections for the foldable market predict that book-style units will emerge because the industry-leading kind issue, representing 65% of all folding telephones shipped. For context, book-style telephones represented simply 52% of 2025 foldable shipments. Counterpoint Analysis sees advantages to the shape issue on each the perimeters of the deal. Giant foldables promote at greater costs on common, making them interesting to corporations. In addition they really feel extra premium and allow productiveness workflows unimaginable on conventional smartphones, satisfying prospects.

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<img class="e_Gh" decoding="async" loading="lazy" sizes="9.375rem" title="google preferred source badge light@2x" srcset="https://www.androidauthority.com/wp-content/uploads/2025/09/google_preferred_source_badge_light@2x.png 676w, https://www.androidauthority.com/wp-content/uploads/2025/09/google_preferred_source_badge_light@2x-64w-20h.png 64w" alt="google preferred source badge light@2x" src="https://www.androidauthority.com/wp-content/uploads/2025/09/google_preferred_source_badge_light@2x.png"/><img class="e_Gh" decoding="async" loading="lazy" sizes="9.375rem" title="google preferred source badge dark@2x" srcset="https://www.androidauthority.com/wp-content/uploads/2025/09/google_preferred_source_badge_dark@2x.png 676w, https://www.androidauthority.com/wp-content/uploads/2025/09/google_preferred_source_badge_dark@2x-64w-20h.png 64w" alt="google preferred source badge dark@2x" src="https://www.androidauthority.com/wp-content/uploads/2025/09/google_preferred_source_badge_dark@2x.png"/> “As reminiscence provide tightness turns into more and more concentrated in parts used for low- to mid-range smartphones, considerations across the broader mass-market outlook are rising,” stated Tarun Pathak, analysis director at Counterpoint, within the press launch. “Towards this backdrop, OEMs are inserting better emphasis on higher-value units, prioritizing profitability over quantity. Ebook-type foldables are well-positioned on this shift, as their premium specs and better reminiscence configurations assist ASP (common promoting worth) enlargement whereas aligning with value-led progress methods.”

<img class="e_Gh" decoding="async" loading="lazy" sizes="(min-width: 64rem) 51.25rem, 80vw" title="Counterpoint Research Foldable Market Feb 2026 Preview" srcset="https://www.androidauthority.com/wp-content/uploads/2026/02/Counterpoint-Research-Foldable-Market-Feb-2026-Preview-scaled.png 2560w, https://www.androidauthority.com/wp-content/uploads/2026/02/Counterpoint-Research-Foldable-Market-Feb-2026-Preview-64w-35h.png 64w, https://www.androidauthority.com/wp-content/uploads/2026/02/Counterpoint-Research-Foldable-Market-Feb-2026-Preview-1000w-540h.png 1000w, https://www.androidauthority.com/wp-content/uploads/2026/02/Counterpoint-Research-Foldable-Market-Feb-2026-Preview-1920w-1037h.png 1920w, https://www.androidauthority.com/wp-content/uploads/2026/02/Counterpoint-Research-Foldable-Market-Feb-2026-Preview-1536w-829h.png 1536w, https://www.androidauthority.com/wp-content/uploads/2026/02/Counterpoint-Research-Foldable-Market-Feb-2026-Preview-675w-365h.png 675w" alt="A chart showing foldable phone shipment leaders over time, highlighting the 2026 projections. " src="https://www.androidauthority.com/wp-content/uploads/2026/02/Counterpoint-Research-Foldable-Market-Feb-2026-Preview-scaled.png"/> Samsung led the worldwide foldable market in models shipped final yr, reclaiming the highest spot after Huawei briefly took the lead in 2024. The South Korean tech large led for the 4 straight years prior. Foldable telephone shipments favored the smaller, clamshell kind issue early on, with bigger folding telephones representing 35% and 39% of the market in 2020 and 2021, respectively. The book-style foldables grew to symbolize 47% of the market in 2022 and claimed roughly half of the sector within the years that adopted. Reputation slowly trended upward, with book-style foldables accounting for 47% of the market in 2023, 51% in 2024, and 52% in 2025.

The present market chief, Samsung, could also be consultant of the shifts anticipated to shake up the {industry} in 2026. Counterpoint Analysis notes that Samsung bought extra Galaxy Z Fold 7 models than Galaxy Z Flip 7 models within the second half of 2025. That would find yourself serving as a snapshot of the altering client habits within the foldable market at massive, based mostly on these projections.

Apple’s rumored foldable launch is definitely a consideration, because the report notes {that a} book-style foldable iPhone may “speed up broader market adoption” within the class. For now, these are solely projections, and we’ll should see how foldable telephone fashions promote all year long for affirmation of this rising pattern.

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Ebook-style foldables may considerably outsell clamshells in 2026

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