Femtech CEO on Management: Do not 'Want Extra Masculine Vitality'

[ad_1] "I have been considering rather a lot about management fashions," Sarah O'Leary, CEO of femtech firm Willow, tells Entrepreneur. " There's been quite a lot of noise and information round, 'We want extra masculine power within the office.' It makes you query as a pacesetter: What's my model? How efficient is my model? I do not consider that we want extra masculine power."

Picture Credit score: Courtesy of Willow

O'Leary characterizes her management model and the tradition at Willow, the model behind "patented leak-proof" wearable breast pumps and their equipment, as one which facilities transparency and empathy to construct belief throughout the office. In line with the CEO, groups which have belief in one another — and of their leaders — usually tend to operate in a method that is conducive to success.

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"I consider [flexibility in the workplace] makes us extra productive."

Instilling belief inside workforce members means emphasizing a degree of autonomy, O'Leary says. Willow is a "very versatile office," O'Leary explains, noting that the corporate has by no means given its staff return-to-office mandates. As a mom of two herself, O'Leary is especially cognizant of the on a regular basis hurdles workforce members who're additionally mother and father face, and he or she needs to help them in any method doable.

" If my children' elementary college live performance is going on at 10 a.m., I'll log out," O'Leary says. "I'll go to that, then come again and preserve going with my day. I do not consider that makes us any much less productive. I consider it makes us extra productive. I really feel very passionately that we will construct a tremendously profitable enterprise whereas additionally working in ways in which really feel genuine to our management and workforce."

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Willow is navigating its subsequent development chapter with O'Leary on the helm. The corporate lately introduced its acquisition of UK-based femtech innovator Elvie, which is anticipated to spice up income by 50%. Willow additionally continues to companion with organizations that help mother and father. To kick off its Mom's Day marketing campaign this yr, the corporate introduced a partnership with Canopie, a preventive maternal well being care platform, to donate a million hours of maternal psychological well being help.

"[Being CEO is] a duty as a lot as it's a cool title."

Previous to moving into the CEO function at Willow, O'Leary served as the corporate's chief industrial officer and "cherished" the work. O'Leary has mirrored rather a lot over the previous yr on her determination to develop into CEO, and he or she says that ambition wasn't her main motivator; as a substitute, she acknowledged that she was the fitting individual for the job at this second.

"I cared deeply about our mission," O'Leary explains. "I had a imaginative and prescient for the place we might go. I understood the industrial operations of the enterprise and will convey that along with our product groups. In some sense, [becoming CEO] has put me in a servant chief type of function — It is a duty as a lot as it's a cool title."

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On the finish of the day, O'Leary means that leaders be certain that their motivation is genuine to them — as a result of that is what's going to assist them lead via probably the most tough instances.

"New tariffs are introduced, and you have to determine that out," O'Leary says. "It's problem after problem, and the group seems to be to you and says, 'What are we going to do?' This function is absolutely about being prepared to take duty for the individuals, merchandise and prospects. It isn't all glitz and glamor. You are the primary one that will get all of the robust questions."

"I have been considering rather a lot about management fashions," Sarah O'Leary, CEO of femtech firm Willow, tells Entrepreneur. " There's been quite a lot of noise and information round, 'We want extra masculine power within the office.' It makes you query as a pacesetter: What's my model? How efficient is my model? I do not consider that we want extra masculine power."