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Google’s new commerce framework cranks up the warmth on ‘agentic purchasing’

greater by greater
January 11, 2026
Reading Time: 2 mins read
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Google’s new commerce framework cranks up the warmth on ‘agentic purchasing’


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To additional push the boundaries of consumerism, Google has launched a brand new open normal for agentic commerce that is known as Common Commerce Protocol (UCP). In short, it is a framework that mixes the facility of AI brokers and on-line purchasing platforms to assist clients purchase extra issues.

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