Greggs will increase sausage roll value as price of residing bites once more

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Your help makes all of the distinction. Learn extra Greggs has elevated the value of a sausage roll by 5p, to £1.35, amid rising enterprise prices and a difficult market.

Latte coffees have additionally elevated by 10p, to £2.25, following a soar in costs of different baked items and breakfast offers at Britain’s greatest quick meals chain in October.

Shares within the bakery chain, which has about 2,740 outlets, fell by roughly 8 per cent on Thursday.

The corporate stated that dwindling client confidence is having an influence on the sector and guided to flat revenue this yr.

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Greggs and KFC teamed as much as create a sausage roll drenched in gravy in August 2025 (Greggs/KFC) Chief govt Roisin Currie stated: “We made good progress in 2025, in a difficult yr the place subdued client confidence impacted the food-to-go market.

“Towards this backdrop, I’m happy that Greggs outperformed the broader market and elevated its market share of visits.”

The chain was centered on offering value-for-money for these “managing their budgets fastidiously,” she added.

Greggs reportedly carried out higher than rivals over Christmas, with complete gross sales rising by greater than 7 per cent over the three months as much as 27 December, regardless of the robust market.

Nevertheless, like-for-like gross sales for the complete yr elevated by a mere 2.4 per cent – lower than half the expansion seen in 2024.

Ms Currie stated: “The temper music final yr wasn’t a constructive one so I believe that performed into the patron feeling below stress. That’s why we’re being cautious about 2026.”

The slowdown at Greggs has led some analysts to say that Britain might have hit “peak Greggs” after earlier speedy enlargement.

The chain has reportedly been taking motion to assist mitigate rising enterprise bills, together with increased wages and taxes, and investments into its provide chain.

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Greggs stated there may be “little doubt” appetite-suppressing treatment is impacting the enterprise (PA) Currie stated there may be “little doubt” appetite-suppressing treatment is having an influence on the enterprise because it introduces more healthy menu choices.

She added: “What we’ve been seeing is individuals are searching for smaller parts, individuals are searching for info on areas equivalent to protein and fibre, and subsequently we’re ensuring that within the breadth of our vary we will provide these selections to prospects.”

Greggs has bought half 1,000,000 egg pots since including them to its vary within the autumn and the chain launched an in a single day oats product with seeds and dried fruit this week.

It can be crucial for the corporate, Currie stated in July 2024, “to guarantee that we’ve bought a few of the snack merchandise that prospects are searching for if they're on any of the GLP-1 medication.”