How Aldi defied the chances to report a £1.65bn Christmas gross sales enhance

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Your assist makes all of the distinction. Learn extra Aldi has reported a considerable £1.65 billion in gross sales throughout the essential Christmas buying and selling interval, underscoring that worth continues to be the paramount concern for customers.

The German-owned discounter noticed complete gross sales climb by 3 per cent within the 4 weeks main as much as Christmas Eve, processing a report 57 million buyer transactions.

As Britain’s fourth-largest grocery chain, Aldi skilled a surge of over 5 per cent in gross sales throughout the ultimate week earlier than Christmas, with roughly £500 million passing by its checkouts.

Nevertheless, this month-long efficiency represents a marginal deceleration in comparison with the earlier festive season, which noticed gross sales enhance by 3.4 per cent.

<img src="https://static.independent.co.uk/2026/01/05/08/c6abaf1dbc24416206d4ce10ce80a965Y29udGVudHNlYXJjaGFwaSwxNzY3Njg2MzU0-2.45299958.jpg" srcset="https://static.independent.co.uk/2026/01/05/08/c6abaf1dbc24416206d4ce10ce80a965Y29udGVudHNlYXJjaGFwaSwxNzY3Njg2MzU0-2.45299958.jpg?quality=75&width=320&auto=webp 320w, https://static.independent.co.uk/2026/01/05/08/c6abaf1dbc24416206d4ce10ce80a965Y29udGVudHNlYXJjaGFwaSwxNzY3Njg2MzU0-2.45299958.jpg?quality=75&width=640&auto=webp 640w" loading="lazy" alt="Supermarket Aldi has revealed a £1.65 billion sales haul over the Christmas month" class="sc-1mc30lb-0 ggpMaE inline-gallery-btn"/> open picture in gallery

Grocery store Aldi has revealed a £1.65 billion gross sales haul over the Christmas month (PA Archive) Final week, shut rival Lidl reported a ten per cent rise in Christmas gross sales because it made greater than £1.1 billion in turnover over the 4 weeks main as much as December 24, however the two discounters don't present same-store comparable gross sales for the interval.

Aldi stated worth was “the most important precedence for consumers in 2025, with clients in search of methods to have fun on a funds”.

Regardless of this, clients traded as much as its premium own-brand vary, Specifically Chosen, which noticed gross sales rise by over 12 per cent.

Giles Hurley, chief govt of Aldi UK and Eire, stated: “This Christmas proved as soon as once more that a fantastic high quality Christmas can nonetheless be reasonably priced.

“We’re grateful that extra folks than ever selected Aldi for his or her Christmas store and trusted us to ship each high quality and worth throughout what stays a difficult time for a lot of.”

Aldi stated Tuesday December 22 was its busiest buying and selling day over the festive interval.

There was sturdy demand for key festive British-sourced meat and greens, with clients shopping for 56 million potatoes, 37 million carrots and half one million turkeys.

The group additionally offered greater than 5.5 million bottles of glowing wine over the festive interval.

The German discounters have kicked off the festive reporting season from the grocery store sector, with Tesco, Sainsbury’s and Marks & Spencer to observe later this week.

In September, Aldi introduced an additional £1.6 billion of funding to speed up its UK grocery store enlargement, with 80 openings deliberate over the following two years.