LG and Samsung are massive names on this planet of OLED TV and infrequently discover their fashions among the many record of the most effective OLED TVs year-after-year. Their flagship fashions – the LG G5 and Samsung S95F – have been two of 2025’s high TVs, with the S95F being topped TechRadar’s 2025 TV of the 12 months.
Whereas I’m at all times impressed by LG and Samsung’s OLEDs, there’s one other model that I really like: Philips. Not solely does it produce strong-performing OLEDs, however it has one distinctive characteristic over everybody else: Ambilight.
I’ve spoken about my love for Ambilight earlier than, which makes use of coloured LEDS to challenge gentle from the again of the TV onto the wall, which might create a extra immersive and cinematic expertise, making the image really feel greater. Pair this with the already spectacular colours and distinction of an OLED TV, and also you’re in for a deal with.
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However for 2025, Philips laid down the gauntlet in one other approach. When you can count on to pay roughly £2,099 for a 65-inch LG G5 and 65-inch Samsung S95F, the Philips OLED910 (the G5 and S95F equal) prices round £1,799. Contemplating the mid-range LG C5 65-inch is round £1,599, with the OLED910 you’re principally getting flagship efficiency (it makes use of the identical OLED panel because the G5) for a mid-range worth.
Brightness
For all my testing, the TVs have been set to Filmmaker Mode, which is essentially the most ‘correct’ image mode and the one I take advantage of when testing most TVs.
Firstly, some numbers. We’ve measured the height HDR brightness of all three of those TVs and, maybe surprisingly, the OLED910 was the brightest. In peak HDR brightness take a look at consisting of a white window that takes up 10% of the display, the Philips hit 2,329 nits, in comparison with the G5’s 2,268 nits and the S95F’s 2,132 nits.
By way of fullscreen HDR brightness, the OLED910 hit 406 nits, once more edging above the S95F’s 390 nits, and comfortably stronger than the G5’s 331 nits.
How did this translate to real-world viewing? All three OLEDs actually seem wealthy and shiny, which actually leant itself to brighter and daytime scenes. A snowy scene from Spears & Munsil UHD Benchmark demo footage showcased vibrant whites on all three TVs – however regardless of what the numbers above stated, the G5 had the brightest perceived white tones for me.
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In bright-room viewing, all three TVs did nicely to keep up visibility, although the G5 was essentially the most reflective of the three, which means darkish scenes have been harder to observe because of reflections. The OLED910 carried out nicely, however once more was reflective. The S95F is the highest canine nevertheless, due to its efficient anti-reflection display.
Colors
Beginning with The Sound of Music, one of many best-looking 4K Blu-rays I’ve examined as a part of the Blu-ray Bounty, the colourful reds and yellows of the fruits out there scene exploded on every display. Whereas the OLED910 had essentially the most correct picture to my eyes, the S95F had essentially the most putting. The G5 struck an excellent stability between the 2, trying genuine but vibrant.
Within the Do Re Mi scene, as Maria and the Von Trapp kids sit in a subject by the mountain, the OLED910 delivered essentially the most convincing greens of the fields and blues of the sky.
Once more, the S95F’s have been the richest with essentially the most coloration depth, though once in a while the inexperienced did seem oversaturated. The G5’s colours seemed barely cooler in comparison with the opposite two screens, regardless of being in Filmmaker Mode, which often has a heat tone.
Transferring on to extra deliberately daring colours, all three TVs dealt with the garish homes of the suburban neighborhood in Edward Scissorhands nicely. They popped most on the S95F, capturing the sickly eyesore colours of the homes.
In locations, such because the vivid pink carpet of one of many houses, the OLED910 truly had essentially the most vibrancy. However in a daytime scene, Joyce’s yellow automobile appeared punchiest on the G5, because of its increased brightness.
All three TVs demonstrated very good coloration copy, however I discovered myself most drawn to the OLED910, because it struck a pleasant stability between the putting colours of the S95F and the extra pure richness of the G5.
Darkish room viewing and distinction
Transferring onto extra contrast-heavy films, I began with The Batman 4K Blu-ray. As a consequence of its low brightness, I examined this film in pitch-black situations. All three TVs once more demonstrated highly effective distinction, however observed that whereas blacks have been stable throughout all three TVs, they have been marginally raised on the G5, so had a contact extra of a gray tone.
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