Mandami ushers in new period of political participation on-line & on-the-ground with grassroots marketing campaign

High Story explores how Zoran Mamdani’s viral marketing campaign, from his icy plunge into the northern Atlantic to his expansive grassroots campaigning is ushering in a brand new period of participatory politics. “TikTok presents a extremely highly effective alternative for political actors,” explains Emma Connolly, Political Scientist and Analysis Fellow in Politics & Digital Civic Training at College School London’s Digital Speech Lab. Social media’s blurring of leisure and politics “could make politics resonate with individuals who maybe aren’t so politically engaged.”