Meta's newest creator push comes with $3,000 bonuses for posting on Fb

[ad_1] Cease me for those who've heard this earlier than: Meta has a brand new program to lure high creator expertise to Fb and it comes with hefty bonus funds. The corporate is launching a brand new initiative aimed toward widespread creators who have already got massive followings on TikTok, YouTube or Instagram and providing them bonuses as much as $3,000 a month only for posting on Fb.

Meta's objective is to attract extra high expertise to its Content material Monetization program, which pays creators based mostly on views and different engagement metrics throughout Tales, Reels and posts. The brand new bonuses shall be a part of an initiative Meta has dubbed "Creator Quick Monitor," which is supposed to make the onboarding course of simpler — and extra attractive — to Fb newcomers.

Underneath the brand new "Quick Monitor" program, Meta is providing month-to-month bonuses of $1,000 to creators who've at the least 100,000 followers on one other platform and $3,000 for people who have one million or extra. Creators who be part of might want to put up a minimal variety of occasions monthly to earn the bonuses, however aren't required to satisfy engagement targets or put up unique content material to earn. Additionally they aren't require to put up video content material as Fb additionally reward textual content and picture posts, in addition to Tales.

Which will sound like a fairly whole lot (it's), nevertheless it's additionally a restricted one. The quick monitor bonuses will solely final for 3 months. Creators ought to consider the bonuses as cost "for the effort of beginning on a brand new platform," not the central a part of this system, Meta's VP of Product for Creators, Yair Livne, tells Engadget. "Our hope is that inside a couple of months … the earnings that you simply see from Fb Content material Monetization will grow to be the extra essential factor." He additionally notes that Meta will increase the attain of creators it fast-tracks, which ought to assist them velocity up their incomes potential.

It's miles from the primary time Fb has sought to lure massive names with massive checks. It promised publishers massive payouts when it launched Fb Watch almost a decade in the past. It as soon as courted sport streamers for its (now defunct) Twitch competitor. A yr after launching Reels to tackle TikTok, it invested $1 billion in a bonus program that supplied creators as a lot as $35,000 a month solely to drag the plug in 2023.

Livne acknowledged that it "took us a very long time to seek out our path" to a extra sustainable creator program. "We do not have a pool construction so you are not competing with different creators for {dollars}. It actually relies in your efficiency."

There are already indicators that the Fb Content material Monetization program, which it launched within the fall of 2024, is working — at the least for some. Meta says it paid Fb creators almost $3 billion in 2025, a brand new excessive for the social community. Creators have additionally reported that the brand new streamlined program is paying off.

One political information creator informed the e-newsletter Chaotic Period that they made $250,000 from Fb in January alone. Publishers informed Digiday final yr that they anticipated to make "between six and 7 figures" in 2025 due to this system. There are quite a few latest posts in Reddit's r/passiveincome discussion board the place customers report making 5 figures a month from this system, which continues to be invitation solely.

Livne agrees that Fb's monetization program has been one thing of a "effectively stored secret" within the creator group. "We're making an attempt to make it much less effectively stored and fewer of a secret."

Are you in Fb's Content material Monetization Program, Creator Quick Monitor or one other creator program at Meta? You'll be able to attain Karissa by electronic mail, on X, Bluesky, Threads, or ship a message to @karissabe.51 to speak confidentially on Sign.