Microsoft Bing will get a free Sora-powered AI video generator

[ad_1] Microsoft Bing introduced immediately that it's introducing the Bing Video Creator to its app, which makes use of OpenAI’s Sora mannequin to let customers generate movies from textual content prompts.

OpenAI, which has a longstanding partnership with Microsoft, has locked down entry to Sora‘s video era for paying clients solely. Its integration in Microsoft Bing represents the primary time that it will likely be accessible without cost.

<img loading="lazy" decoding="async" width="852" height="568" src="https://techcrunch.com/wp-content/uploads/2025/06/microsoftbing.png?w=680" alt="" class="wp-image-3014363" srcset="https://techcrunch.com/wp-content/uploads/2025/06/microsoftbing.png 852w, https://techcrunch.com/wp-content/uploads/2025/06/microsoftbing.png?resize=150,100 150w, https://techcrunch.com/wp-content/uploads/2025/06/microsoftbing.png?resize=300,200 300w, https://techcrunch.com/wp-content/uploads/2025/06/microsoftbing.png?resize=768,512 768w, https://techcrunch.com/wp-content/uploads/2025/06/microsoftbing.png?resize=680,453 680w, https://techcrunch.com/wp-content/uploads/2025/06/microsoftbing.png?resize=430,287 430w, https://techcrunch.com/wp-content/uploads/2025/06/microsoftbing.png?resize=720,480 720w, https://techcrunch.com/wp-content/uploads/2025/06/microsoftbing.png?resize=800,533 800w, https://techcrunch.com/wp-content/uploads/2025/06/microsoftbing.png?resize=668,445 668w, https://techcrunch.com/wp-content/uploads/2025/06/microsoftbing.png?resize=563,375 563w, https://techcrunch.com/wp-content/uploads/2025/06/microsoftbing.png?resize=708,472 708w" sizes="auto, (max-width: 852px) 100vw, 852px"/> Picture Credit:Microsoft Bing

At launch, Bing Video Creator shouldn't be but accessible on desktop, and movies can take hours to generate, even when utilizing the “quick” mode, which is meant to take only a few minutes.

All customers, as long as they're logged right into a Microsoft account, can use the Bing app to create ten video clips without charge. Then, customers need to pay 100 Microsoft Rewards factors per video. These factors are awarded from looking with Bing or making purchases on the Microsoft Retailer — for instance, 5 factors are awarded for every PC search utilizing Bing, with a cap at 150 factors per day.

Customers can queue as much as three five-second video generations at a time — as of now, there’s no technique to change the size of the video. To date, movies can solely be generated in a vertical 9:16 side ratio, maybe priming customers to share their AI creations on TikTok or Instagram. However quickly, horizontal 9:16 uploads will probably be accessible as effectively.