Pink state joins ‘Make America Wholesome Once more’ effort to take away meals dyes from M&Ms

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Texas Republican Lawyer Normal Ken Paxton is launching an investigation into M&Ms and Skittles producer Mars for alleged "misleading and unlawful practices" relating to the corporate’s use of synthetic dyes in its candies.

In a press release despatched to Fox Information Digital, Paxton’s workplace tied the investigation to the legal professional common’s effort to be a "nationwide chief in combating alongside" Well being and Human Companies Secretary Robert F. Kennedy Jr. and President Donald Trump’s Make America Healthy Again initiative to "assist People get more healthy by holding accountable massive meals firms who violate the legislation and deceive shoppers about their substances."

Paxton’s workplace is asserting that Mars’ alleged misrepresentation of synthetic dyes in a few of its candies, together with M&Ms and Skittles, constitutes misleading commerce practices that run afoul of Texas shoppers’ rights.

The legal professional common additional identified that whereas Mars continues to make use of synthetic colours in its merchandise within the U.S., it has stopped doing so in Europe .

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Left: Texas Republican Lawyer Normal Ken Paxton. Proper: Skittles (AP Picture/Mark Lennihan and Brandon Bell/Getty Photographs)

In 2016, Mars dedicated to eradicating all synthetic colours from all its human meals merchandise, which on the time it mentioned was "a part of a dedication to fulfill evolving client preferences."

The corporate mentioned that although it believed "synthetic colours pose no identified dangers to human well being or security," it was making the change as a result of "shoppers right this moment are calling on meals producers to make use of extra pure substances of their merchandise."

Mars mentioned that "in opposition to this backdrop, Mars will work intently with its suppliers to search out options that not solely meet its strict high quality and security requirements, but additionally keep the colourful, enjoyable colours shoppers have come to anticipate from the corporate's beloved manufacturers."

In a later replace, nonetheless, Mars mentioned it had discovered that "lots of our shoppers the world over don't, the truth is, discover synthetic colours to be substances of concern" and "for that motive, we are going to proceed to prioritize our efforts to take away synthetic colours in Europe — the place shoppers have expressed this desire — however won't be eradicating all synthetic colours from our Mars Snacking portfolio in different markets."

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Mars has claimed that "synthetic colours pose no identified dangers to human well being or security." (Getty Photographs)

In Paxton’s assertion, his workplace mentioned that "Mars additionally falsely claimed that ‘synthetic colours pose no identified dangers to human well being or security,’ which couldn't be farther from the reality as these dyes have been linked to quite a lot of unfavourable well being outcomes, together with Consideration-Deficit/Hyperactivity Dysfunction (ADHD), autism, and even cancer ."

The assertion mentioned that Paxton has issued a Civil Investigative Demand to acquire paperwork from Mars as a part of the investigation.

"Mars should take away poisonous synthetic dyes from its U.S. meals merchandise not solely to honor its public dedication and make sure that it stays on the precise aspect of the legislation, but additionally as a result of it’s the precise factor to do," Paxton mentioned in a press release despatched to Fox Information Digital.

"It’s clear that the motion to take away synthetic colorings from our meals provide is making unbelievable progress, and it’s time for Mars to comply with the lead of different firms like Nestle and Hershey by eradicating artificial dyes from its merchandise," he went on, including, "For the well being of Texans and all People, Mars should fulfill its 2016 pledge to eliminate these poisonous substances."

WHITE HOUSE RESPONDS TO REPORTS OF MARS INC PUSHING BACK ON ELIMINATING FOOD DYES

<img src="https://a57.foxnews.com/static.foxnews.com/foxnews.com/content/uploads/2025/04/1200/675/ap25106594512179-scaled.jpg?ve=1&tl=1" alt="Health and Human Services Secretary Robert F. Kennedy Jr. speaks during a news conference on the Autism report by the CDC at the Hubert Humphrey Building Auditorium in Washington, Wednesday, April 16, 2025. (AP Photo/Jose Luis Magana)" width="1200" height="675"/> Well being and Human Companies Secretary Robert F. Kennedy Jr. speaks throughout a information convention on the Autism report by the CDC on the Hubert Humphrey Constructing Auditorium in Washington, Wednesday, April 16, 2025. (AP Picture/Jose Luis Magana)

White Home Senior Advisor on Make America Wholesome Once more Calley Means has slammed Mars for refusing to take away synthetic colours from its merchandise, saying, "that is commonsense" and "these are petroleum-based dyes that haven't any dietary worth."

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This follows Paxton launching an identical investigation into Normal Mills, after which the corporate dedicated to eradicating synthetic dyes from its merchandise. The Texas legal professional common has additionally focused Kellogg’s for allegedly violating the state’s client safety legal guidelines by claiming to have eliminated dyes in its meals.

Paxton is at the moment working to unseat Republican Sen. John Cornyn. Final week, Paxton's spouse of 38-years, Texas state Sen. Angela Paxton, introduced that she had filed for divorce on "biblical grounds."