Pizza Categorical to launch new rooster enterprise to capitalise on rising pattern

[ad_1] Your assist helps us to inform the story From reproductive rights to local weather change to Huge Tech, The Impartial is on the bottom when the story is growing. Whether or not it is investigating the financials of Elon Musk's pro-Trump PAC or producing our newest documentary, 'The A Phrase', which shines a lightweight on the American girls preventing for reproductive rights, we all know how essential it's to parse out the info from the messaging.

At such a crucial second in US historical past, we'd like reporters on the bottom. Your donation permits us to maintain sending journalists to talk to either side of the story.

The Impartial is trusted by Individuals throughout your entire political spectrum. And in contrast to many different high quality information shops, we select to not lock Individuals out of our reporting and evaluation with paywalls. We imagine high quality journalism needs to be out there to everybody, paid for by those that can afford it.

Your assist makes all of the distinction. Learn extra Pizza Categorical is ready to develop its menu past its basic pizzas and introduce rooster wings and mac & cheese throughout its UK websites.

This new idea goals to bolster the chain’s development ambitions.

The boss of the pizza chain confirmed a continued "focus" on pizza however acknowledged a "big urge for food" for rooster from prospects.

The "Mac & Wings" supply model will launch in over 300 places nationwide from March 3.

This transfer displays vital development in rooster dishes throughout the restaurant and fast-food sectors.

Rivals similar to Dominos have launched their very own rooster ideas in current months, whereas a raft of US-founded rooster manufacturers, similar to Wingstop, Popeyes and Elevating Cane’s have opened websites throughout the UK.

Pizza Categorical mentioned its rooster wing merchandise will likely be baked, moderately than fried, in contrast to most rivals, and it believes there may be nonetheless sufficient room within the UK marketplace for sturdy development.

<img src="https://static.the-independent.com/2025/03/24/10/17/Pizza-Express-restaurant-closures-w54keafq.jpeg" srcset="https://static.the-independent.com/2025/03/24/10/17/Pizza-Express-restaurant-closures-w54keafq.jpeg?quality=75&width=320&auto=webp 320w, https://static.the-independent.com/2025/03/24/10/17/Pizza-Express-restaurant-closures-w54keafq.jpeg?quality=75&width=640&auto=webp 640w" loading="lazy" alt="pizzaexpresspremium" class="sc-1mc30lb-0 ggpMaE inline-gallery-btn"/> open picture in gallery

pizzaexpresspremium (PA) Paula MacKenzie, Pizza Categorical chief government, advised the Press Affiliation that the enterprise has been “engaged on the idea for a lot of months” after recognising buyer demand.

She mentioned: “There's a aggressive context however we're launching the idea as a result of we imagine we are able to do one thing thrilling and totally different.

“It's one thing we're capable of do alongside pizzas in our kitchens, however it's important that the model does really feel prefer it has its personal id.”

The Mac & Wings merchandise will likely be offered throughout the UK as its personal model by means of Deliveroo, however they may made by Pizza Categorical cooks throughout the restaurant chain’s kitchens.

Its menu will embrace a choice of baked wings, in flavours similar to sizzling honey, and buttermilk rooster tenders, served with a alternative of dips together with spicy tomato & chilli, garlic butter and “pizzanaise”.

Ms Mackenzie mentioned the enterprise will initially be supply solely on the again of sturdy demand for takeaway rooster on supply platforms similar to Deliveroo.