Rivals clear up as Roomba robotic vacuum cleaner maker information for chapter

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Your help makes all of the distinction. Learn extra The producer of the favored Roomba robotic vacuum cleaner, iRobot, has filed for Chapter 11 chapter within the US, succumbing to intense strain from extra inexpensive opponents.

The transfer is a part of a restructuring plan that may see Shenzhen-based Picea Robotics, which serves as iRobot’s major provider and lender, purchase all excellent shares within the firm.

This growth follows the collapse of Amazon’s proposed £1.3 billion takeover of iRobot in January of final 12 months.

The e-commerce large had agreed to the acquisition in August 2022, however the deal confronted vital opposition from EU competitors regulators.

The European Fee expressed considerations that the merger might hurt competitors for rival merchandise on Amazon’s on-line market, particularly citing potential unfavourable impacts in France, Germany, Italy, and Spain.

Their investigation concluded that Amazon may scale back the visibility of competitor merchandise ought to the acquisition have proceeded.

<img src="https://static.the-independent.com/2025/12/15/09/15091107-7ded4366-f093-425e-934c-463fb481b83c.jpg" srcset="https://static.the-independent.com/2025/12/15/09/15091107-7ded4366-f093-425e-934c-463fb481b83c.jpg?quality=75&width=320&auto=webp 320w, https://static.the-independent.com/2025/12/15/09/15091107-7ded4366-f093-425e-934c-463fb481b83c.jpg?quality=75&width=640&auto=webp 640w" loading="lazy" alt="Roomba maker iRobot has filed for bankruptcy in the US and will be bought out by its Chinese manufacturer and supplier after the robotic vacuum cleaner firm came under pressure from cheaper rivals" class="sc-1mc30lb-0 ggpMaE inline-gallery-btn"/> open picture in gallery

Roomba maker iRobot has filed for chapter within the US and will probably be purchased out by its Chinese language producer and provider after the robotic vacuum cleaner agency got here underneath strain from cheaper rivals (Alamy/PA) Gary Cohen, chief government of iRobot, mentioned: “At the moment’s announcement marks a pivotal milestone in securing iRobot’s long-term future.

“The transaction will strengthen our monetary place and can assist ship continuity for our shoppers, prospects and companions.

“Collectively, we'll work to proceed advancing the industry-leading Roomba robots and sensible residence applied sciences which have outlined the iRobot model for greater than three many years.

“By combining iRobot’s innovation, consumer-driven design, and analysis and growth with Picea’s historical past of innovation, manufacturing and technical experience, we imagine iRobot will probably be nicely geared up to form the subsequent period of sensible residence robotics.”

Massachusetts-based iRobot has been knocked by competitors from cheaper Chinese language rivals, in addition to surging US tariffs, which have seen import levies elevated to 46% on items from Vietnam, the place most of its merchandise are made for the US.

<img src="https://static.the-independent.com/2024/11/01/10/Independent---Resizing-V1_RoombaCombo_10Max_AutoWash_Dock_Photo_InSitu_PadWashing_LivingRoom_1250x83.jpg.jpg" srcset="https://static.the-independent.com/2024/11/01/10/Independent---Resizing-V1_RoombaCombo_10Max_AutoWash_Dock_Photo_InSitu_PadWashing_LivingRoom_1250x83.jpg.jpg?quality=75&width=320&auto=webp 320w, https://static.the-independent.com/2024/11/01/10/Independent---Resizing-V1_RoombaCombo_10Max_AutoWash_Dock_Photo_InSitu_PadWashing_LivingRoom_1250x83.jpg.jpg?quality=75&width=640&auto=webp 640w" loading="lazy" alt="Amazon had agreed a proposed $1.7 billion (£1.3 billion) acquisition of iRobot in August 2022, but the European Commission said the deal could harm competition for iRobot’s rivals on Amazon’s online marketplace, particularly in France, Germany, Italy and Spain" class="sc-1mc30lb-0 ggpMaE inline-gallery-btn"/> open picture in gallery

Amazon had agreed a proposed $1.7 billion (£1.3 billion) acquisition of iRobot in August 2022, however the European Fee mentioned the deal might hurt competitors for iRobot’s rivals on Amazon’s on-line market, significantly in France, Germany, Italy and Spain (iRobot) The agency launched its first Roomba robotic vacuum in 2002 and has since gone on to promote hundreds of thousands of robots worldwide.

It's best recognized for its robotic vacuums, but in addition develops smart-home applied sciences and superior ideas in cleansing, mapping and navigation.

Picea is a world producer and repair supplier of robotic vacuum cleaners, with analysis and growth and manufacturing amenities in China and Vietnam.

It has has some 7,000 workers globally and has bought greater than 20 million robotic vacuum cleaners.

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Rivals clear up as Roomba robotic vacuum cleaner maker information for chapter

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