Roku makes discovering your subsequent favourite present enjoyable with a brand new interactive expertise

[ad_1] Roku is rolling out a brand new interactive expertise known as Roklue that turns aimless channel looking right into a popular culture sport designed to assist customers uncover new exhibits and films.

In keeping with Roku, the Roklue expertise lives proper on the house display screen and doesn’t want any downloads or setup. The primary version, dubbed “Roklue: Awards Season,” will go dwell on March 7 and is themed across the greatest moments in Hollywood awards historical past and celebrated movies. Within the expertise, gamers can reply trivia questions and immediately launch corresponding exhibits or motion pictures.

Roklue builds on Roku’s present trivia characteristic however provides richer interactivity and direct hyperlinks to exhibits and movies on the platform. This strategy displays a broader development in streaming to gamify elements of the expertise and provides customers causes to discover past their typical watch lists.

Speaking in regards to the characteristic, Lisa Holme, Head of Content material at Roku Media, mentioned, “At Roku, we’re creating experiences you'll be able to’t get anyplace else — streaming that's interactive, enjoyable, and powered by the complete breadth of content material on the platform. Roklue will join streamers to exhibits and films in a manner that makes discovery really feel much less like work and extra like play.”

Extra themed experiences will observe

Roku says the expertise will evolve with new editions primarily based on totally different themes. After the awards-focused version, the corporate plans to roll out new themes tied to different main cultural occasions all year long, giving viewers recent methods to check their popular culture data whereas discovering new content material.

Different platforms have beforehand experimented with comparable methods. Netflix has provided interactive tales and trivia-style experiences up to now, whereas Amazon Prime Video has carried out X-Ray trivia to maintain viewers engaged. Roku’s Roklue takes this a step additional by combining trivia, interactivity, and instantaneous entry to content material, turning discovery right into a sport proper on the house display screen.