Slim iPhone Air might be a design win for Apple, analysts say – One America Information Community

[ad_1] By Stephen Nellis and Aditya SoniSeptember 9, 2025 – 6:02 PM PDT

<img decoding="async" width="800" height="533" src="https://www.oann.com/wp-content/uploads/2025/09/7CXWC46D5VIJDCJEU7GRVXPKOY-copy.webp" alt="An iPhone Air is displayed during an Apple's event at the Steve Jobs Theater, in Cupertino, California, U.S. September 9, 2025. REUTERS/Manuel Orbegozo" class="wp-image-716667" srcset="https://www.oann.com/wp-content/uploads/2025/09/7CXWC46D5VIJDCJEU7GRVXPKOY-copy.webp 800w, https://www.oann.com/wp-content/uploads/2025/09/7CXWC46D5VIJDCJEU7GRVXPKOY-copy-400x267.webp 400w, https://www.oann.com/wp-content/uploads/2025/09/7CXWC46D5VIJDCJEU7GRVXPKOY-copy-768x512.webp 768w" sizes="(max-width: 800px) 100vw, 800px"/> An iPhone Air is displayed throughout an Apple’s occasion on the Steve Jobs Theater, in Cupertino, California, U.S. September 9, 2025. REUTERS/Manuel Orbegozo

CUPERTINO, California (Reuters) – Apple CEO Tim Cook dinner gave the impression to be channeling his predecessor and design genius Steve Jobs on Tuesday when he unveiled the iPhone Air, the corporate’s slimmest handset but and the largest change in eight years to a lineup that followers and analysts complained was stagnating.

Cook dinner kicked off the corporate’s (AAPL.O) annual product launch occasion at its Cupertino, California, headquarters with a Jobs quote: “For us, design goes past simply how one thing appears to be like or feels. Design can also be the way it works.”

Inside its 5.6-millimeter-thick (0.22 inch) body – thinner than Samsung Electronics’ (005930.KS) S25 Edge at 5.8 mm – the iPhone Air’s circuitry has been shrunk to the dimensions of some postage stamps, clearing the way in which for as a lot battery capability as potential.

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Going into the occasion, many analysts had predicted a ho-hum reception to the product launches, however on Tuesday some mentioned the 4 new iPhones – iPhone Air, iPhone 17, iPhone 17 Professional and iPhone 17 Professional Max – supplied a lineup more likely to attraction to prospects with different budgets.

And doubts nonetheless linger about whether or not the brand new smartphone will match its promised battery capability, and whether or not customers will accept one fewer digital camera.

It's going to have Apple’s greatest and latest A19 Professional processor chip, which is tuned to deal with synthetic intelligence duties, and two new customized Apple communications chips.

“I heard loud claps the second it was introduced,” mentioned Gaurav Chaudhary, a YouTuber with practically 24 million followers, popularly referred to as “Technical Guruji.” He praised the Air’s titanium body and “ceramic defend” glass, which Apple mentioned make the machine extra sturdy.

Chaudhary mentioned that regardless of listening to quite a few leaks concerning the machine forward of time, he was nonetheless impressed after dealing with it within the Steve Jobs Theater at Apple headquarters, even when he nonetheless needs to see if Apple’s battery life claims maintain up.

Seventeen years in the past, Jobs famously launched the corporate’s first MacBook Air by pulling the ultra-thin laptop computer from an interoffice envelope, to focus on how moveable it was.

The iPhone Air, which borrows its identify and design language from the laptop computer, could also be what Apple followers have needed for years: A tool that appears totally different from others available on the market and is filled with feats of {hardware} engineering in each sq. millimeter.

“I believe in an period the place we’ve seen a big diploma of sameness, it’s nice to see Apple convey a brand new product to the market. It form of reinvigorates the entire phase of iPhone,” mentioned PP Foresight analyst Paolo Pescatore.

On the draw back, nonetheless, the iPhone Air has just one digital camera, in contrast with two separate cameras on the bottom iPhone 17 and three on the Professional fashions.

Ben Bajarin, CEO of expertise consultancy Artistic Methods, mentioned it's going to even be important to substantiate whether or not it will probably stay as much as Apple’s battery life claims. He mentioned Apple’s customized chips ought to assist, as a result of the corporate has spent greater than a decade designing its personal chips with a relentless deal with power effectivity and measurement.

The brand new product launches introduced no new bulletins, nonetheless, on synthetic intelligence options that will assist Apple to shut the hole with the likes of Alphabet’s Google (GOOGL.O), which has used its newest flagship telephones to showcase the capabilities of its Gemini AI expertise.

However analysts mentioned the iPhone Air, particularly, was more likely to spur many upgrades, boosting Apple’s gross sales within the essential vacation procuring season.

It might additionally assist Apple win again prospects in China, the place Apple has misplaced market share to rivals who've launched slimmer smartphones, analysts mentioned.

“It’s miniaturization at its most interesting in a telephone,” Bajarin mentioned.

The iPhone Air is priced in the course of the iPhone lineup and at $100 lower than the debut worth of Samsung’s Galaxy S25 Edge, which hit markets earlier this yr and shipped 1 million models within the second quarter, in accordance with IDC. The value ought to make it a powerful vendor, mentioned Nabila Popal, senior analysis director with IDC’s Worldwide Quarterly Cell Cellphone Tracker unit.

Popal predicted higher gross sales for the iPhone Air, “not solely as a result of it’s priced higher, however as a result of the (iPhone) Plus – which basically the Air is changing – already did between 5-7% of Apple’s shipments.”

“Apple’s late, however once they do it, they do it greater or louder or higher than anybody,” Popal mentioned.

Reporting by Stephen Nellis and Aditya Soni in Cupertino, California; Enhancing by Sayantani Ghosh and Edmund Klamann

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Slim iPhone Air might be a design win for Apple, analysts say – One America Information Community

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