In Might 2023, when Linda Yaccarino, an NBC promoting govt, joined what was then nonetheless generally known as Twitter, she was given a tall order: restore the corporate’s relationship with advertisers after a chaotic 12 months of being owned by Elon Musk. However simply weeks after she turned CEO, Musk posted an antisemitic tweet that drove away main manufacturers reminiscent of Disney, Paramount, NBCUniversal, Comcast, Lionsgate and Warner Bros Discovery to pause their promoting on the platform. Musk delivered an apology for the tweet later at a convention – which he known as the worst submit he’s ever achieved – nevertheless it got here with a message to advertisers, particularly the Disney CEO Bob Iger: “Go fuck yourselves.” Yaccarino was within the viewers of the convention.
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