These CEOs need a starring function in our lives – and there’s not a lot we will do about it | Larry Ryan

A few weeks in the past, the CEO of McDonald’s appeared in a video sampling the chain’s new “Massive Arch burger”. Within the clip, Chris Kempczinski, or “Chris Okay” as he casually calls himself, labelled it a “product”, matching the sterile tone of the evaluation – all harsh lighting, company workplace backdrop and a clumsy man speaking and consuming whereas sporting a shirt becoming uneasily underneath a lightweight wool V-neck.