Third of house gross sales in January have been to first-time consumers, says property agency

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Your help makes all of the distinction. Learn extra First-time consumers made up simply over one in three (34.3%) purchases in January, as falls in mortgage charges have widened the pool of individuals capable of get on the property ladder, based on Connells Group.

The property agency, which incorporates manufacturers akin to Barnard Marcus, Hamptons, and Bairstow Eves, stated the proportion of first-time purchaser gross sales agreed throughout Britain in January 2026 is the best it has recorded within the month of January since its data began 20 years in the past.

Aneisha Beveridge, analysis director at Connells Group, stated: “After a reasonably sluggish finish to 2025 – not helped by the autumn funds casting a shadow over shopping for selections – the brand new 12 months has introduced a shift in tone.

“January began quietly, partly as a consequence of how the vacations fell, however momentum constructed because the month progressed.”

She stated that first-time consumers have benefited from falling mortgage charges, “significantly the place increased loan-to-value merchandise have develop into extra competitively priced”.

Ms Beveridge added: “That’s widened the pool of individuals capable of purchase, and we’re additionally seeing extra new purchasers shorten their mortgage time period – a shift that may ship substantial long-run financial savings.”

She stated: “Rising first-time purchaser numbers also needs to assist help total transaction ranges this 12 months, particularly at a time when present owners are transferring much less usually.

“And since many of those purchasers are at present renting, a gentle transition into house possession may gently ease strain within the lettings market, taking just a little of the warmth out of rents if the development continues.”

The analysis indicated that decrease borrowing prices are additionally enabling some new consumers to shorten their mortgage phrases.

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In January, 52% of first-time consumers opted for a mortgage lasting greater than 30 years, in contrast with 55% a 12 months earlier and 60% in 2023, Connells Group stated.

However Ms Beveridge stated that mortgage prices “aren’t the one barrier to homeownership”, including: “Transaction prices – significantly stamp responsibility – stay a big deterrent for a lot of present owners, that means these structural constraints are more likely to maintain a lid on mover exercise at the same time as circumstances slowly enhance.”

The property agency’s figures indicated that almost half of agreed gross sales in London in January have been made to first-time consumers.

But it surely stated this energy partly displays increased transaction prices akin to stamp responsibility appearing as a brake on transferring exercise in London for present owners, at the same time as housing market circumstances slowly enhance.

The figures have been launched as separate analysis, commissioned by L&C Mortgages, indicated that greater than 9 in 10 (91%) debtors aged 18 to 34 stated they have been charged a dealer price when taking mortgage recommendation.

This in contrast with 64% of these aged 45 to 54, and simply 42% of debtors aged over 55, based on the survey, carried out by Censuswide amongst 1,000 owners in December 2025 and January 2026.

David Hollingworth, affiliate director at L&C Mortgages, stated: “Many youthful consumers are already fighting deposits, transferring prices and rising residing bills.”

Listed below are the shares of agreed gross sales made by first-time consumers in January 2025, adopted by January 2026, based on information from Connells Group:

London, 48.3%, 48.3%

West Midlands, 37.5%, 39.8%

East of England, 39.0%, 39.5%

East Midlands, 30.4%, 34.9%

South East, 28.8%, 34.9%

South West, 33.2%, 31.9%

North West, 31.7%, 29.9%

Scotland, 30.7%, 28.7%

Wales, 24.9%, 27.0%

North East, 23.0%, 21.7%

Yorkshire and the Humber, 25.9%, 21.7%

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Third of house gross sales in January have been to first-time consumers, says property agency

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