TikTok quietly launches a micro drama app known as 'PineDrama'

[ad_1] TikTok has quietly launched a brand new standalone brief drama app known as PineDrama within the U.S. and Brazil. The app presents entry to micro dramas, that are basically bite-sized TV exhibits that may be watched in a sequence of one-minute episodes. Suppose TikTok, however each single video you come throughout is a brief episode of a fictional story.

PineDrama is out there on iOS and Android. It’s free and presently ad-free, although that would change sooner or later.

The information was first reported by Enterprise Insider.

You'll find content material by the app’s “Uncover” tab, the place you possibly can kind by “All” or “Trending dramas, or by limitless vertical suggestions which can be tailor-made to your style. PineDrama options a wide range of genres, together with thriller, romance, household, and extra. Examples of well-liked exhibits embody “Love at First Chunk” and “The Officer Fell For Me.”

The app encompasses a “Watch historical past” part the place you possibly can leap again into the varied sequence you’re watching. There’s additionally a “Favorites” part the place it can save you the dramas you want probably the most. You too can share ideas with different viewers within the remark part, and enter a full-screen viewing expertise that eliminates the caption and sidebar.

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The transfer comes as TikTok launched a “TikTok Minis” part in its app late final 12 months, the place customers can watch micro dramas.

With the launch of PineDrama, TikTok is taking up well-liked micro drama platforms like ReelShort and DramaBox. Whereas the micro drama trade wasn’t that well-liked till current years, it’s racing towards $26 billion in annual income by 2030, as reported by Selection.

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Quick-form storytelling hasn’t at all times discovered success, even with notable backing. In 2020, DreamWorks co-founder and former Disney govt Jeffrey Katzenberg launched a short-form streaming platform known as Quibi with $1.75 billion in funding. The platform supplied episodes below 10 minutes that includes well-liked Hollywood actors, however failed to realize traction and was shut down six months later.

ReelShort and DramaBox succeeded the place Quibi failed as a result of whereas Quibi tried to compress Hollywood TV into shorter episodes, ReelShort and DramaBox created low-budget tales that hook viewers throughout the first few seconds, adopted by steady cliffhangers, all that includes non-union expertise. Moreover, they aim followers of soapy romance and revenge thriller tales, whereas Quibi tried to focus on everybody.

TikTok is now seeking to replicate this success with PineDrama. The corporate already dominates the short-form social media house and is now aiming to tackle one other media class.