TiVo gained the court docket battles, however misplaced the TV battle

Within the 2000s, TiVo reached heights few firms ever obtain. Like Google and Xerox, its identify grew to become a verb. Individuals needed to “TiVo” the brand new episode of Battlestar Galactica or sport 4 of the Crimson Sox vs. Cardinals, not “file” it. Whereas it didn’t invent the DVR, TiVo popularized it and lots of the options we’d finally take as a right, like the power to pause or rewind dwell TV, and watch one program whereas recording one other.