Trying to find ChatGPT? Bing begs you to make use of Copilot as an alternative

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Cease us in case you’ve heard this earlier than: Microsoft encourages you to not go to its competitors. The newest class? AI.

You might have observed that in case you go to Bing.com after which seek for Google, Microsoft may remind you that it too has a search engine. Extra just lately, Microsoft is now encouraging you to stay inside its ecosystem and use Copilot as an alternative of venturing elsewhere to Google, OpenAI, or Meta.

When trying to find “Claude” inside Microsoft Edge — I take advantage of Edge with Bing set at its search engine — I attempted wanting up “Claude,” the AI device developed by Anthropic. Whereas Bing dutifully returned the hyperlink in addition to associated info, it additionally jogged my memory that “Your Copilot is right here,” accompanied with a Copilot-specific search field.

Home windows Newest discovered that these banners are injected by Bing.com, somewhat than Edge itself.

<img decoding="async" data-wp-class--hide="state.isContentHidden" data-wp-class--show="state.isContentVisible" data-wp-init="callbacks.setButtonStyles" data-wp-on-async--click="actions.showLightbox" data-wp-on-async--load="callbacks.setButtonStyles" data-wp-on-async-window--resize="callbacks.setButtonStyles" src="https://b2c-contenthub.com/wp-content/uploads/2025/08/Bing-via-Claude.png?w=1200" alt="Bing Copilot search" class="wp-image-2867661" width="1200" height="729" loading="lazy"/> Mark Hachman / Foundry

At this level, I mainly count on Microsoft to nearly shout, Wait, wait, don’t go! earlier than I get lost its digital property.

We are able to see proof that, collectively, Microsoft’s ways are working. Final week, Microsoft reported outcomes for its fiscal fourth quarter. These outcomes included a 21 % enhance in search and information promoting income excluding site visitors acquisition prices, which is a considerable enhance from final yr. Microsoft doesn’t actually escape how that quantity into numerous development drivers, however we are able to assume that each little bit counts: advertisements inside Copilot, search advertisements themselves, widgets, and extra.

It’s additionally price remembering that whereas OpenAI’s ChatGPT is crushing the competitors when it comes to person session site visitors, Copilot made a stunning surge into second place round Might. Whereas which may be resulting from some inconsistencies within the monitoring numbers, it’s additionally potential that Microsoft’s integration of Copilot into Home windows plus numerous ways to attempt to hold them there — like this! — are paying off.