WhatsApp to Ban AI Chatbots from Enterprise API by 2026

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WhatsApp, the messaging platform owned by Meta, is introducing adjustments to its Enterprise API that may forestall builders from utilizing it to run general-purpose synthetic intelligence (AI) chatbots.

This new coverage will come into impact on January 15, 2026.

The up to date guidelines embrace a brand new part aimed toward builders who construct AI-based instruments, equivalent to these utilizing massive language fashions or generative AI.

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WhatsApp will not enable these instruments to be supplied by its platform if their primary characteristic is performing as a chatbot. Meta mentioned the choice about what qualifies as such a device can be made at its personal discretion.

This determination will possible impression a number of AI-based corporations which have constructed chat assistants for WhatsApp, together with OpenAI, Perplexity, Luzia, and Poke. These instruments usually present general-use chatbot companies to customers by the app.

Meta has clarified that this variation is not going to have an effect on companies that use AI in a restricted method to assist their clients.

In accordance with Meta, the API was created to assist companies join with clients for assist and updates, to not function a platform for distributing AI bots.

Nonetheless, the corporate lately observed some builders utilizing it in methods it had not deliberate for, which led to larger message volumes and elevated strain on its methods.

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