Who will get what within the messy NBC-MSNBC divorce?

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The decades-long marriage between NBC and MSNBC is steadily headed in direction of a company divorce as father or mother firm Comcast continues its NBCUniversal break up, separating the famed Peacock model from nearly all of its cable belongings.

Final 12 months, Comcast introduced it was spinning off its cable networks right into a separate firm, now named Versant. Versant would be the new house for MSNBC, CNBC, USA Community, Oxygen, E!, SYFY and the Golf Channel amongst different belongings, whereas NBCUniversal maintains NBC Information, the NBC Information Now streaming community, Telemundo and Bravo.

For years, NBC and MSNBC had been joined on the hip because the cable community relied on the news-gathering operation and expertise of its sister broadcast community. However the separation is anticipated to be accomplished by the tip of 2025.

So who will get what within the messy divorce?

MSNBC TO CHANGE NAME TO ‘MS NOW’ IN COMCAST SPINOFF DEAL

MSNBC's Rachel Maddow and NBC's Savannah Guthrie will quickly not be colleagues beneath the NBCUniversal umbrella as Comcast spins off most of its cable networks right into a separate firm. (Virginia Sherwood/NBCU Photograph Financial institution/NBCUniversal by way of Getty Photographs; Nathan Congleton/NBC by way of Getty Photographs)

The Peacock One of many looming questions over MSNBC's future was whether or not it could hold its title and the enduring "Peacock" image. That reply got here Monday when it was introduced that MSNBC shall be renamed MS NOW, an acronym for "My Supply for Information, Opinion, and the World."

A brand new brand was additionally unveiled, changing the trendy rainbow chicken with a striped flag with a purple, white and blue colour scheme.

Notably, CNBC, which at all times stood for "Shopper Information and Enterprise Channel," will hold its title.

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MSNBC introduced it's rebranding as "MS NOW" after its formal separation with NBC Information. (Versant)

30 Rockefeller Plaza New York Metropolis's Rockefeller Heart has at all times been the house of NBC, and MSNBC when the cable community launched in 1996.

However within the divorce, NBC will get to maintain the home. MSNBC is packing up its packing containers and can quickly relocate to close by forty third Road till it finds a everlasting house.

It would additionally vacate NBC's Washington, D.C., bureau close to the Capitol Constructing and set up its personal workplace area.

NBC Information will preserve its presence at Rockefeller Heart whereas MSNBC will discover a new house in New York Metropolis. (Joseph A. Wulfsohn/Fox Information Digital)

The Expertise All through the NBC-MSNBC marriage, most of the hosts and correspondents hopped between the printed and cable networks regularly to supply protection of the newest breaking information. MSNBC has been on a hiring spree in current months since NBC will preserve the information equipment post-divorce, most notably poaching veteran journalist Carol Leonnig from the embattled Washington Submit.

However for the expertise whose roles blurred the strains between each networks, a custody battle has ensued.

NBC nabbed Steve Kornacki, the Peacock community's information and polling skilled who had grow to be a fixture on MSNBC's election evening protection. Andrea Mitchell, who ended her long-running MSNBC program "Andrea Mitchell Reviews" in February, will stay with NBC as its chief Washington and international affairs correspondent.

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Veteran NBC Information correspondent Andrea Mitchell ended her long-running MSNBC program in February and can stay with the Peacock community after the company divorce. (MSNBC screenshot)

Equally, José Díaz-Balart departed MSNBC earlier this 12 months however will proceed anchoring "NBC Nightly Information Saturday" in addition to Noticias Telemundo.

In the meantime, the NBC reporters who shall be becoming a member of MS NOW embody justice beat reporters Ken Dilanian and Ryan Reilly, nationwide correspondent Jacob Soboroff, White Home correspondent Vaughn Hillyard and web reporter Brandy Zadrozny. A slew of different staffers will even make the leap from NBC to MS NOW.

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Everybody on MSNBC's present lineup will stay on the community by means of its transformation into MS NOW, together with Stephanie Ruhle, who beforehand served as a senior enterprise analyst for NBC Information whereas internet hosting "The eleventh Hour" on cable.

Willie Geist, who at present hosts "Sunday TODAY" for NBC and co-hosts "Morning Joe" on MSNBC, has landed a uncommon deal the place he is ready to preserve each roles at every community after the separation, a supply conversant in the matter informed Fox Information Digital.

Joseph A. Wulfsohn is a media reporter for Fox Information Digital. Story ideas will be despatched to joseph.wulfsohn@fox.com and on Twitter: @JosephWulfsohn.