Why extra folks are actually shopping for Christmas presents within the Boxing Day gross sales

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Your assist makes all of the distinction. Learn extra Whereas the pre-Christmas purchasing frenzy peaks, 1 / 4 (25 per cent) of festive buyers will delay shopping for some presents till after Christmas Day, a survey reveals.

This pattern is essentially as a result of the price of residing disaster, with many looking for financial savings in post-Christmas gross sales.

Two-fifths (41 per cent) of these surveyed for cashback web site Rakuten see gross sales as a great way to economise.

Moreover, a 3rd (32 per cent) imagine cash saved by delaying purchases justifies altering the Christmas Day gift-opening custom. Males, the analysis notes, are extra inclined than girls to postpone reward shopping for till after the festive interval

The survey indicated that buyers anticipate to spend £163 on common within the Boxing Day gross sales.

<img src="https://static.independent.co.uk/2025/12/16/11/57/toy-sales-christmas.png" srcset="https://static.independent.co.uk/2025/12/16/11/57/toy-sales-christmas.png?quality=75&width=320&auto=webp 320w, https://static.independent.co.uk/2025/12/16/11/57/toy-sales-christmas.png?quality=75&width=640&auto=webp 640w" loading="lazy" alt="The Cost of Living Crisis is behind many people buying Christmas presents in the sales" class="sc-1mc30lb-0 ggpMaE inline-gallery-btn"/> open picture in gallery

The Price of Dwelling Disaster is behind many individuals shopping for Christmas presents within the gross sales (Getty/iStock) The analysis additionally discovered that, aside from the monetary financial savings, there have been different benefits to leaving some gift-buying till after Christmas Day.

Some folks had been holding off to keep away from pre-Christmas stress and crowds, and a few imagine that purchasing presents after Christmas Day helps to increase the festive ambiance into the brand new yr.

The survey additionally indicated that many reward recipients won't thoughts ready till after December 25 to seek out one thing for them beneath the Christmas tree.

For greater than half (52 per cent) of those that have a good time Christmas, receiving a present after Christmas Day will not be a problem, in response to the survey of two,000 folks throughout the UK carried out by OnePoll in October.

Rakuten’s financial savings skilled, Bola Sol, stated: “With costs slashed and reductions galore, ready just a few further days can imply large financial savings. It’s an effective way to stretch the current funds, particularly for many who aren’t too fussy about receiving or giving presents on Christmas Day.”

She recommended setting a Boxing Day gross sales funds, evaluating costs, and mixing reward budgets with family and friends members to provide a extra significant reward with out overspending.